Press

Univision Continues to Outperform Telemundo by Double-Digits in Primetime Among P2+, A18-49 and A18-34

By Univision PR Team

May 15, 2018

Univision Continues to Outperform Telemundo by Double-Digits in Primetime Among Total Viewers 2+, Adults 18-49 and Adults 18-34

Univision Finished as the No. 1 Spanish-Language Network Across Key Demos and No. 3 Overall Broadcast Network, Ahead of CBS and NBC on Sunday Night Among Adults 18-34 with its Live Sports Coverage of the “2018 Clausura Liga MX Semi-Finals”

Univision Broadcast Prime Highlights – Week of May 7, 2018 to May 13, 2018

Last week, Univision ranked as the No. 1 Spanish-language network during primetime with double-digit audience advantages over Telemundo among Total Viewers 2+ (+24% adv.), Adults 18-49 (+11% adv.) and Adults 18-34 (+16% adv.), marking the twenty-seventh consecutive week that it occupied the top-ranked Spanish-language network position.

Univision also finished as the fifth most-watched broadcast network, ahead of CW with 1.4 million Total Viewers 2+, 618,000 Adults 18-49 and 267,000 Adults 18-34.

Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on four out of seven nights last week among Adults 18-34.

Averaging over half-a-million Adult 18-49 viewers, “El Rico y Lázaro” (589,000) and “Papá a Toda Madre” (579,000) positioned Univision as the No. 1 Spanish-language network, surpassing Telemundo by +46% and +23% during the respective weeknight 8pm and 9pm hours.

Univision’s “El Rico y Lázaro” (264,000) and “Papá a Toda Madre” (255,000) also delivered more Adult 18-34 viewers than the first-run episodes of ABC’s “Designated Survivor,” “For The People,” “Marvel Agents of S.H.I.E.L.D.,” “Once Upon A Time,” “Quantico” and “The Crossing;” CBS’ “Elementary,” “Ransom” and “Superior Donuts;” NBC’s “Blindspot;” as well as CW’s “Arrow,” “Dynasty,” “iZombie,” “Life Sentence,” “Riverdale,” “Supergirl,” “Supernatural,” “The Hundred” and “The Originals.”

On Thursday night, Univision’s special live coverage of the “2018 Clausura Liga MX Semi-Finals” between Santos and America drew in 1.5 million Total Viewers 2+, 804,000 Adults 18-49 and 338,000 Adults 18-34 while also made it the No. 1 Spanish-language network for the entire night with double-digit audience advantages over Telemundo among both the key 18 to 49 (+13% adv.) and 18 to 34 (+10% adv.) demographics. The sports event also ranked within the top 10 most-watched programs on all of broadcast television with more Adult 18-34 viewers than the entire original line-ups on FOX (“Gotham” and “Showtime at the Apollo”) and CW (“Supernatural” and “Arrow”) as well as the first-run episodes of ABC’s “Quantico” and CBS’ “S.W.A.T.”

Saturday night’s three-hour airing of “Rosa de Guadalupe” delivered an average audience of 913,000 Total Viewers 2+, 367,000 Adults 18-49 and 136,000 Adults 18-34 while also drove Univision to a first-place finish on Spanish-language TV with double-digit audience advantages of +14% over Telemundo in the key 18 to 49 viewers. Preceded by the episode titled ‘Búsqueda’ which attracted 890,000 Total Viewers 2+, 345,000 Adults 18-49 and 130,000 Adults 18-34, the 10pm telecast titled ‘Nueva Luz’ retained and increased its overall lead-in audience by +8% with 958,000 Total Viewers 2+ while also averaged more Adults 18-49 (+39% to 412,000) and Adults 18-34 (+31% to 147,000) from the comparable airing of the prior Saturday.

With its live coverage of the “2018 Clausura Liga MX Semi-Finals” between America and Santos, Univision captured the No. 3 broadcast network ranking, ahead of CBS and NBC on Sunday night among Adults 18-34. Averaging 2.2 million Total Viewers 2+, 1.2 million Adults 18-49 and 552,000 Adults 18-34, the soccer match positioned Univision as the No. 1 Spanish-language network for the entire night with doubled the audience levels of Telemundo. It also ranked as the second and fourth most-watched program on all of broadcast television on Sunday night among Adults 18-34 and Adults 18-49, respectively.

Univision’s “Crónicas” delivered 1.0 million Total Viewers 2+ with week-to-week audience gains among Adults 18-49 (+3% to 472,000) and Adults 18-34 (+13% to 193,000) as well as propelled it to the No. 1 Spanish-language network ranking during the Sunday 10pm hour, outperforming Telemundo’s “Don Francisco Te Invita” by +33% among Total Viewers 2+, +64% among Adults 18-49 and +43% among Adults 18-34.

Broadcast Prime Network Rankers – Week of May 7, 2018 to May 13, 2018

Source: Nielsen, NPM (05/07/2018-05/13/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles

Press

TelevisaUnivision: la favorita de la afición mexicana para seguir a la Selección en el Mundial de Qatar

Press

ViX, TelevisaUnivision’s Groundbreaking Streamer, Named Apple TV App of The Year 2022

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading