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UniMás Increased its Audience Week-To-Week by Double-Digits During Primetime Among P2+ and A18-49

By Univision PR Team

May 15, 2018

UniMás Increased its Audience Week-To-Week by Double-Digits During Primetime Among Total Viewers 2+ and Adults 18-49

UniMás Adventure Reality Competition, “Reto 4 Elementos: Naturaleza Extrema” Delivered Double-Digit Audience Growth from the Prior Week Among All Key Demos

UniMás Broadcast Prime Highlights – Week of May 7, 2018 to May 13, 2018

Last week, UniMás registered week-to-week audience gains during primetime among Total Viewers 2+ (+11% to 683,000), Adults 18-49 (+12% to 285,000) and Adults 18-34 (+7% to 112,000).

UniMás’ primetime weeknight variety lineup reported week-to-week audience gains among Total Viewers 2+ (+15% to 346,000) and averaged 123,000 Adults 18-49 and 46,000 Adults 18-34.

“La Tierra Prometida,” airing weeknights from 9pm to 10pm on UniMás, attracted more Total Viewers 2+ (+7% to 1.3 million), Adults 18-49 (+13% to 455,000) and Adults 18-34 (+9% to 179,000) to the time-period versus the previous week, outperforming Telemundo’s “Al Otro Lado Del Muro” among Total Viewers 2+ (+9% adv.).

UniMás’ Adventure Reality Competition, “Reto 4 Elementos: Naturaleza Extrema” airing weeknights delivered double-digit audience growth from the prior week among Total Viewers 2+ (+19% to 520,000), Adults 18-49 (+24% to 281,000) and Adults 18-34 (+36% to 124,000).

UniMás out-delivered the CW network by double-digit margins on Friday night among Total Viewers 2+ (+12% adv.; 518,000 vs. 464,000), Adults 18-49 (+63% adv.; 264,000 vs. 162,000) and Adults 18-34 (+56% adv.; 111,000 vs. 71,000).

Saturday night’s movie lineup, “Cine Cantinflas: El Mago,” “Cineplex Sat: 3-10 To Yuma” and “Cineplex Sat-2: Suave Patria” increased UniMás’ audience week-to-week among Total Viewers 2+ (+9% to 502,000), Adults 18-49 (+13% to 210,000) and Adults 18-34 (+3% to 71,000).

UniMás attracted more Total Viewers 2+ (+91% adv.), Adults 18-49 (+102% adv.) and Adults 18-34 (+111% adv.) than the combined audience of Azteca and Estrella TV during primetime.

In the current 2017/2018 season, UniMás is delivering more Total Viewers 2+ (+7% to 730,000) in primetime versus comparable weeks in the 2016/2017 season.

Broadcast Prime Network Rankers – Week of May 7, 2018 to May 13, 2018

Source: Nielsen, NPM (05/07/2018-05/13/2018) Live+SD and (09/25/2017-05/13/2018 vs. 09/19/2016-05/14/2017) Most Current data, Mon-Sat 8pm-11pm/Sun 7pm-11pm.

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