UniMás Delivered Consecutive Audience Growth on Sunday Night in the Last Two Weeks Among Both Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of April 30, 2018 to May 6, 2018
Last week, UniMás averaged 613,000 Total Viewers 2+, 255,000 Adults 18-49 and 105,000 Adults 18-34 during primetime.
UniMás’ primetime variety lineup, consisting of “Los Mosqueteros” (Monday), “Drug Wars” (Tuesday), “El Chavo” (Wednesday), “El Principe” (Thursday) and “Nosotros Los Guapos” (Friday), reported week-to-week audience gains among Total Viewers 2+ (+3% to 301,000) and Adults 18-34 (+30% to 52,000) and averaged 123,000 Adults 18-49 during the Monday to Friday 8pm to 9pm hour.
UniMás out-delivered the CW network by double-digit margins during the Monday to Friday 9pm hour among Total Viewers 2+ (+44% adv.; 1.2 million vs. 817,000) and Adults 18-49 (+13% adv.; 401,000 vs. 355,000).
UniMás Adventure Reality Competition “Reto 4 Elementos Naturaleza Extrema” airing weeknights from 10pm to 12 midnight averaged 437,000 Viewers 2+, 226,000 Adults 18-49 and 91,000 Adults 18-34.
Sunday night’s movie lineup, “Cine De Las Estrellas Sun: X-Men: Days of Future Past” and “Cine De Las Estrellas Sun 2: Piranha 3-D” increased UniMás’ audience week-to-week among Total Viewers 2+ (+22% to 590,000), Adults 18-49 (+17% to 322,000) and Adults 18-34 (+45% to 101,000), marking the second consecutive week of audience growth with both the key 18 to 49 and 18 to 34 demographics. UniMás also ranked as the No. 2 Spanish-language network on Sunday night, outperforming Telemundo by +7% among Adults 18-34.
UniMás attracted more Total Viewers 2+ (+64% adv.), Adults 18-49 (+80% adv.) and Adults 18-34 (+119% adv.) than the combined audience of Azteca and Estrella TV during primetime.
In the current 2017/2018 season, UniMás is delivering more Total Viewers 2+ (+9% to 730,000) in primetime versus comparable weeks in the 2016/2017 season.
Broadcast Prime Network Rankers – Week of April 30, 2018 to May 6, 2018
Source: Nielsen, NPM (04/30/2018-05/06/2018) Live+SD and (09/25/2017-05/06/2018 vs. 09/19/2016-05/07/2017) Most Current data, Mon-Sat 8pm-11pm/Sun 7pm-11pm.
