Press

Univision Ranked as No. 1 Spanish-Language Net During Prime with Double-Digit Audience Advantages over Telemundo

Apr 17, 2018

Univision Ranked as the No. 1 Spanish-Language Network During Primetime with Double-Digit Audience Advantages over Telemundo Among Total Viewers 2+, Adults 18-49 and Adults 18-34

With the No. 1 Program on Broadcast Television on Saturday Night Among Adults 18-34, “Liga MX – América vs. Monterrey,” Univision also Finished as the No. 3 Broadcast Network, Ahead of ABC and CBS for the Entire Night Among Adults 18-49 and Adults 18-34

Univision Broadcast Prime Highlights – Week of April 9, 2018 to April 15, 2018

Last week, Univision ranked as the No. 1 Spanish-language network during primetime, out-delivering Telemundo by double-digit audience advantages among Total Viewers 2+ (+40% adv.), Adults 18-49 (+20% adv.) and Adults 18-34 (+22% adv.), marking the twenty-third consecutive week in the current 2017/2018 season that it occupied the top-ranked Spanish-language network position in the key 18 to 49 demographic.

Univision also finished as the fifth most-watched broadcast network for the entire week in primetime, ahead of CW with 1.5 million Total Viewers 2+, 625,000 Adults 18-49 and 253,000 Adults 18-34.

Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights last week among Adults 18-34.

Averaging over half-a-million Adult 18-49 viewers, Univision’s “El Rico y Lázaro” (634,000) and “Papá a Toda Madre” (683,000) positioned it as the No. 1 Spanish-language network with double-digit audience advantages of +66% and +35% over Telemundo in the respective weeknight 8pm and 9pm hours.

Univision’s “Papá a Toda Madre” delivered more Adult 18-34 (292,000) viewers than the first-run episodes of ABC’s “Designated Survivor,” “For The People,” “Marvel Agents of S.H.I.E.L.D.” and “Once Upon a Time;” CBS’ “Hawaii Five-0,” “Living Biblically,” “MacGyver,” “Man with a Plan,” “Ransom,” “Scorpion” and “Superior Donuts;” NBC’s “A.P. Bio,” “Blacklist,” “Champions,” “Rise,” “Taken” and “Timeless;” FOX’s “LA to Vegas” and “Last Man on Earth;” as well as CW’s “Arrow,” “Black Lightning,” “DC Legends of Tomorrow,” “iZombie,” “Jane The Virgin” and “Supernatural.”

Airing weeknights at 10pm, Univision’s “Por Amar Sin Ley” attracted 1.5 million Total Viewers 2+ and outperformed the first-run episodes of such English-language dramas as ABC’s “Marvel Agents of S.H.I.E.L.D.” and “Once Upon a Time;” CBS’ “Ransom;” NBC’s “Taken” and CW’s “Arrow,” “DC Legends of Tomorrow,” “iZombie,” “Jane the Virgin” and “Supernatural” among both Adults 18-49 (618,000) and Adults 18-34 (240,000).

With its live coverage of “Liga MX” featuring the two soccer matches of Tigres UANL versus Cruz Azul and América versus Monterrey, Univision finished as the No. 3 broadcast network, ahead of ABC and CBS on Saturday night among Adults 18-34 and Adults 18-49. Preceded by Tigres UANL versus Cruz Azul, which drew in 870,000 Total Viewers 2+, 468,000 Adults 18-49 and 180,000 Adults 18-34, the soccer match between América and Monterrey retained and increased its overall lead-in audience by +32% with 1.2 million Total Viewers 2+, while it ranked as the No. 1 and No. 3 program on all of broadcast television on Saturday night among Adults 18-34 (281,000) and Adults 18-49 (679,000), respectively.

On Sunday night, “Pequeños Gigantes” averaged more Total Viewers 2+ (+39% to 2.0 million), Adults 18-49 (+18% to 777,000) and Adults 18-34 (+47% to 342,000) to the Univision Network’s 8pm to 10pm time slot from the comparable Sunday last year. The children talent competition series also finished within the top 10 most-watched programs on broadcast television with more Adult 18-34 viewers than the entire original lineup on NBC (“Dateline,” “Little Big Shots,” “Genius Jr.” and “Timeless”), in addition to making Univision the No. 1 Spanish-language network on Sunday night, surpassing Telemundo by +13% in the key 18 to 49 demographic.

Broadcast Prime Network Rankers – Week of April 9, 2018 to April 15, 2018

Source: Nielsen, NPM (04/09/2018-04/15/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles

Press

Televisa’s “COMO DICE EL DICHO” Successfully Premieres in Ecuador

Press

Mediam by Aleph es el representante oficial de la plataforma de streaming ViX en 13 países de América Latina

SIGN ME UP FOR
By clicking submit you agree to our Privacy Policy and Terms of service.

Loading