Univision Network Outperformed FOX and NBC by Double Digits During Sunday Primetime Among Total Viewers 2+ and Adults 18-34, Respectively
“Pequeños Gigantes” Delivered 2.2 Million Total Viewers 2+ and 957,000 Adults 18-49, Outperformed Telemundo By Double Digits Across Key Demos, Positioning Univision as the No. 1 Spanish-Language Network for the Night
Univision Broadcast Prime Highlights – Week of April 2 to April 8, 2018
Univision’s “Pequeños Gigantes” delivered 2.2 million Total Viewers 2+ and 957,000 Adults 18-49 and was up by double digits versus the previous week across key demos: +19% Total Viewers 2+, +37% Adults 18-34, +27% Adults 18-49.
Univision ranked as the No. 1 Spanish-language network on Sunday at 8pm, outperforming its closest competitor by +91% Total Viewers 2+, +73% Adults 18-34, +65% Adults 18-49
Univision was also the fourth most-watched network on Sunday primetime, outperforming FOX by +11% among Total Viewers 2+ and NBC by +17% among Adults 18-34.
Univision ranked as the No. 1 Spanish-language network during primetime for the week, out-delivering its closest competitor by double-digit increases among Total Viewers 2+ (+44%), Adults 18-34 (+36%) and Adults 18-49 (+29%).
- This marked the 22nd consecutive week out-delivering its closest competitor among Total Viewers 2+, Adults 18-34 and Adults 18-49.
In the current 2017-18 season-to-date, Univision reigns No. 1, beating its closest Spanish-language competitor with Total Viewers 2+ (+18%), Adults 18-34 (+4%) and Adults 18-49 (+6%).
Weeknights at 8pm, “El Rico y Lázaro” delivered an average audience of 1.7 million Total Viewers 2+.
- The 8pm Audience was up versus the prior week by +12% among Total Viewers 2+, +13% Adults 18-34 and +15% Adults 18-49.
- Univision was the No. 1 Spanish-language network in the 9pm hour outperforming its closest competitor by +90% among Total Viewers 2+, +101% among Adults 18-34 and +72% among Adults 18-49.
Weeknights at 9pm, “Papá A Toda Madre” delivered an average audience of 1.5 million Total Viewers 2+.
- The 9pm audience was up versus previous week by +6% among Total Viewers 2+, +4% Adults 18-34 and +11% Adults 18-49.
- Univision was the No. 1 Spanish-language network in the 9pm hour outperforming its closest competitor by +39% among Total Viewers 2+, +73% among Adults 18-34 and +36% among Adults 18-49.
Weeknights at 10pm, “Por Amar Sin Ley” delivered an average audience of 1.5 million Total Viewers 2+.
- The 10pm audience was up versus the prior week by +4% among Total Viewers 2+, +11% Adults 18-34 and +10% Adults 18-49.
- Univision was the No. 1 Spanish-language network in the 10pm hour among Total Viewers 2+, outperforming its closest competitor by +9 among this demographic.
Broadcast Prime Network Rankers – Week of April 2 to April 8, 2018
Source: Nielsen, NPM Live +SD data. Broadcast Prime (Mon-Sat 8-11P/Sun 7-11P), Strict Daypart. Current Week (04/02/18-04/08/18) vs. Prior Week (3/26/18- 04/01/18). 2017-18 Season-to-date (09/25/17-04/08/18) based on Most Current.