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Liga MX Soccer Lineup Helped Univision Beat NBC, ABC and FOX with Adults 18-34

Mar 20, 2018

Univision is No. 1 Spanish-Language Network for 18th Consecutive Week with Double-Digit Advantages Over its Closest Competitor

Univision Broadcast Prime Highlights – Week of March 12, 2018 to March 18, 2018

In the current 2017-18 Season-to-date, Univision reigns No. 1, beating its closest Spanish-language competitor with Total Viewers 2+ (+25%), Adults 18-49 (+12%) and Adults 18-34 (+15%).

This marked the 18th consecutive week out-delivering its closest competitor among Total Viewers 2+, Adults 18-49 and Adults 18-34.

Univision’s ranks No. 1 Spanish-language with its series during the weeknight 8pm hour.

  • “El Rico y Lázaro” held a double-digit advantage over its closest Spanish-language competitor with Total Viewers 2+ (+97%), Adults 18-49 (+74%) and Adults 18-34 (+139%).

Univision’s ranks No. 1 Spanish-language with its series during the weeknight 9pm and 10pm hours, and grew its week-to-week audience by 4% among Adults 18-49.

  • 9pm series “Papá a Toda Madre” outperformed its closest Spanish-language competitor by double digits with Total Viewers 2+ (+46%), Adults 18-49 (+50%) and Adults 18-34 (+109%).
  • 10pm series “Por Amar Sin Ley” outperformed its closest Spanish-language competitor by double digits with Total Viewers 2+ (+10%), Adults 18-49 (+10%) and Adults 18-34 (+6%).

Univision’s Liga MX soccer lineup helped the Network rank No. 2 on Saturday with Adults 18-34, beating NBC (+51%), ABC (+62%) and FOX (+70%).

Broadcast Prime Network Rankers – Week of March 12, 2018 to March 18, 2018

Source: Nielsen, NPM Live +SD data. Broadcast Prime (Mon-Sat 8-11P/Sun 7-11P), Strict Daypart. Current Week (03/12/18- 03/18/18) vs Prior Week (3/5/18- 03/11/18). 2017-18 Season-to-date (09/25/17-3/18/18) based on Most Current.

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