Univision Network Reaches Nearly 8 Million Total Viewers 2+ with 30th Annual “Premio Lo Nuestro” and Outperforms ABC, CBS, FOX and CW for the Entire Night with Both Adults 18-49 and Adults 18-34
Univision’s PLN30 Outperforms ABC, CBS, FOX and CW Stations During the Time Period Among Adults 18-49 in Top Local Markets
Ranks No. 1 Most Social Televised Program, Regardless of Language, with 7.4 Million Interactions on Facebook, Instagram and Twitter
NEW YORK – FEBRUARY 23, 2017 – Univision’s broadcast of Latin music extravaganza, the 30th annual “Premio Lo Nuestro” (PLN30), on February 22 from 8 p.m. to 11 p.m., reached nearly 8 million Total Viewers 2+ who tuned in to all or part of the three-hour airing. Last night’s telecast averaged 3.2 million Total Viewers 2+, 1.6 million Adults 18-49 and 676,000 Adults 18-34. “Premio Lo Nuestro” positioned Univision as the No. 2 broadcast network, outperforming ABC, CBS, FOX and CW for the entire night among both Adults 18-49 and Adults 18-34. This marks the ninth consecutive year that Univision finishes as the No. 2 broadcast network on this night with Adults 18-34. In fact, Univision also outperformed ABC, FOX and CW for the entire night among Total Viewers 2+.
The 30th annual “Premio Lo Nuestro” was the second and fourth most-watched program on broadcast television among Adults 18-34 and Adults 18-49, respectively, regardless of language. PLN30 averaged more Adults 18-34 and Adults 18-49 than the entire original lineup on ABC (“The Bachelor Winter Games” and “The Bachelor Winter Games: World Tells All”), as well as ranked within the Top 10 programs on broadcast television among Total Viewers 2+.
Additionally, PLN30 averaged more Hispanic viewers than the combined audience of the latest editions of “American Music Awards” and “Billboard Music Awards” among Total Viewers 2+, Adults 18-49 and Adults 18-34. The 30th annual “Premio Lo Nuestro” positioned Univision as the No. 1 Spanish-language network for the entire night, averaging three times the audience of its closest competitor among Total Viewers 2+, Adults 18-49 and Adults 18-34.
Source: Nielsen, NPM Thursday (02/22/2018) 8:00pm-11:00pm, Univision’s 30th annual “Premio Lo Nuestro” 2018 telecast based on NPM Fast National Ratings and English-language broadcast networks and Telemundo based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short-term and long-term visitors included). English-language award shows based on NPM-H for ABC’s “American Music Awards” (11/19/2017) and “Billboard Music Awards” (05/21/2017). Live+SD.
LOCAL TELEVISION STATIONS HIGHLIGHTS:
Broadcast of PLN30 made Univision:
- No. 1 broadcast station during the Time Period among:
- Total Viewers 2+ in Miami.
- Adults 18-49 in Los Angeles, Miami and Houston.
- Adults 18-34 in Los Angeles, Miami, Houston and Dallas.
- No. 2 broadcast station during the Time Period among:
- Total Viewers 2+ in Los Angeles, New York, Houston, Dallas and San Francisco.
- Adults 18-49 in New York, Dallas, Chicago, San Francisco, Phoenix and Sacramento.
- Adults 18-34 in New York, Chicago and San Francisco.
PLN30 was the No. 1 program of the day among:
- Total Viewers 2+ in Miami.
- Adults 18-49 in Miami and Houston.
- Adults 18-34 in Miami, Houston and Dallas.
PLN30 grew versus last year’s 29th annual telecast among:
- Total Viewers 2+ in New York, Miami, Houston, Dallas and San Francisco.
- Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas and San Francisco.
- Adults 18-34 in New York, Miami, Houston, Dallas, San Francisco and Sacramento.
PLN30 outperformed ABC, CBS and FOX combined during the Time Period among:
- Total Viewers 2+ in Los Angeles and Miami.
- Adults 18-49 in Los Angeles, New York, Miami, Houston and Chicago.
- Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago and San Francisco.
Source: Nielsen, NSI, Premio Lo Nuestro on Univision (02/22/18), 8:00 pm-11:15 pm ET/PT; 7:00 pm-10:15 pm CT/MT. Premio Lo Nuestro 2017 aired on Univision (02/23/17), 8:00 pm-11:00 pm ET/PT; 7:00 pm-10:00 pm CT/MT. Rankings based on DMA impressions unrounded. Growth based on rounded impressions. Program rankings include both cable and broadcast. KMEX includes UMEX on Spectrum (formerly Time Warner Cable).
SOCIAL MEDIA AND DIGITAL HIGHLIGHTS:
Music fans also came together to talk about their favorite Latin artists on Instagram, Facebook, Twitter, Snapchat via PremioLoNuestro and through the hashtag #PLN30. The telecast generated 7.4 million interactions across Facebook, Instagram and Twitter, making it the No. 1 most social program on television, regardless of language, on February 22, 2018.
Source: Nielsen Social Content Ratings, linear metrics.
In addition to the live broadcast on the Univision Network and streaming on Univision.com and Univision Now, fans enjoyed a Facebook Live pre-show, backstage action on PremioLoNuestro.com and second screen experience with Univision Conecta app. The day of the show, PLN30 content featured on Univision’s website generated over 8.5 million page views, +102% more versus 2017, and videos generate 148K views, +27% more than 2017.
Source: Google Analytics.
Visit corporate.univision.com/newco for more information on UCI, and follow @UCIPRTeam on Twitter and Instagram.
CONTACT: Carolina Valencia, 212-455-4712, cvalencia@univision.net
