Press

Univision is No. 1 Spanish-Language Network with Double-Digit Advantages Over its Closest Competitor Last Week

By Univision PR Team

Feb 6, 2018

Univision is No. 1 Spanish-Language Network with Double-Digit Advantages Over its Closest Competitor Among Key Demos Last Week

Univision Aired the No. 1 Spanish-Language Series in Every Weeknight Hour Among Total Viewers 2+

Univision Broadcast Prime Highlights – Week of January 29, 2018 to February 4, 2018

This past week Univision claimed the No. 1 Spanish-language network position, with double-digit advantages over its closest competitor with Total Viewers 2+ (+30%), Adults 18-49 (+13%) and Adults 18-34 (+21%).

  • This marked the 13th consecutive week out-delivering its closest competitor among Total Viewers 2+ and Adults 18-49 as well as the 12th consecutive week with Adults 18-34.
  • In the current 2017/18 season-to-date, Univision reigns No. 1, beating its closest Spanish-language competitor with Total Viewers 2+ (+19% adv.), Adults 18-49 (+6% adv.) and Adults 18-34 (+5% adv.).

Univision is home to the No. 1 Spanish-language series, attracting more Total Viewers 2+ than its closest Spanish-language competitor in every weeknight hour.

  • In its third week on air, Univision’s epic drama, “El Rico y Lázaro,” sustained its rank as the No. 1 Spanish-language program in the 8pm hour among Total Viewers 2+, Adults 18-49, and Adults 18-34. “El Rico y Lázaro” helped Univision to significantly out-deliver its closest Spanish-language competitor in the hour with double-digit advantages among Total Viewers 2+ (+68%), Adults 18-49 (+42%) and Adults 18-34 (+66%).
    • “El Rico y Lázaro” attracted 1.8 million Total Viewers 2+, 715,000 Adults 18-49 and 290,000 Adults 18-34.
  • Univision was the No. 4 network in the 9pm hour, regardless of language, beating NBC among Adults 18-34 (+2%). Univision’s new 9pm series, “Papá a Toda Madre,” helped secure Univision as the No. 1 Spanish-language network in the hour, outperforming its closest Spanish-language competitor with Total Viewers 2+ (+48%), Adults 18-49 (+41%) and Adults 18-34 (+60%).
    • “Papá a Toda Madre” built on its lead-in and delivered 740,000 Adults 18-49 and 335,000 Adults 18-34. “Papá a Toda Madre” also averaged 1.7 million Total Viewers 2+.
  • Univision’s 10pm series, “Caer en Tentación,” helped Univision rank as the No. 1 Spanish-language network in the hour among Total Viewers 2+ (+2%). “Caer en Tentación” averaged 1.3 million Total Viewers 2+, 562,000 Adults 18-49 and 229,000 Adults 18-34.

Airing its regularly scheduled prime lineup on Friday night, Univision was the No. 3 network among Adults 18-34 beating both NBC (+37%) and ABC (+5%) for the second consecutive Friday night.

Univision’s “Sábado Futbolero” soccer lineup helped the network rank No. 3 with Adults 18-34, beating CBS (+37%) for the third consecutive Saturday night. Univision also averaged more than double the Adults 18-34 audience of FOX (+112%) with its back-to-back soccer lineup ranking among the top 10 programs for the night with Adults 18-34 (#3 and #9).

Broadcast Prime Network Rankers – Week of January 29, 2018 to February 4, 2018

Source: Nielsen, NPM Live +SD data. Broadcast Prime (Mon-Sat 8-11P/Sun 7-11P), Strict Daypart. Current Week (01/29/18- 02/04/18) vs Prior Week (01/22/18- 01/28/18). 2017/18 Season-to-date (09/25/17-02/04/18) based on Most Current.

Related Articles

Press

¿QUIERES SER MI HIJO? ViX’s New Romantic Comedy is Now Available Exclusively on ViX

Press

Univision Announces Return of LA FUERZA DE CREER, Starting Monday, September 25 at 1p/12c

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading