Press

Univision is the No. 1 Spanish-Language Network with Double-Digit Advantages Over its Closest Competitor Last Week

By Univision PR Team

Jan 30, 2018

Univision is No. 1 Spanish-language Network with Double-Digit Advantages Over its Closest Competitor Among Key Demos Last Week

Network’s Friday Night Primetime Lineup Tops ABC, CBS, FOX and NBC Among Adults 18-34, Making Univision No. 1 Regardless of Language for the Night

Univision Broadcast Prime Highlights – Week of January 22, 2018 to January 28, 2018

This past week Univision claimed the No. 1 Spanish-language network position, with double-digit advantages over its closest competitor with Total Viewers 2+ (+22%), Adults 18-49 (+13%) and Adults 18-34 (+21%).

  • This marked the 12th consecutive week out-delivering its closest competitor among Total Viewers 2+ and Adults 18-49 as well as the 11th consecutive week with Adults 18-34.
  • In the current 17-18 Season-to-date Univision reigns No. 1, beating its closest Spanish-language competitor with Total Viewers 2+ (+18% adv.), Adults 18-49 (+5% adv.), and Adults 18-34 (+5% adv.).

Airing its regularly scheduled prime lineup on Friday night, Univision was the No. 1 network among Adults 18-34 with double-digit advantages over NBC (+71%), CBS (+54%), ABC (+20%) and FOX (+11%).

Univision is home to the No. 1 Spanish-language series during the weeknight 8pm and 9pm hour.

  • In its second week on air, Univision’s epic drama “El Rico y Lázaro” sustained its rank as the No. 1 Spanish-language program in the 8pm hour among Total Viewers 2+, Adults 18-49, and Adults 18-34. “El Rico y Lázaro” significantly out-delivered its closest Spanish-language competitor with double-digit advantages among Total Viewers 2+ (+59%), Adults 18-49 (+50%) and Adults 18-34 (+90%).
    • Furthermore as “El Rico y Lázaro” grew its audience over premiere week with 1.8 million Total Viewers 2+ (+3%), 733,000 Adults 18-49 (+5%) and 302,000 Adults 18-34 (+2%), its competitor saw double-digit declines compared to its premiere week.
  • Also ranking No. 1 in its hour, Univision’s new 9pm series “Papá a Toda Madre” outperformed its closest Spanish-language competitor as the No. 1 Spanish-language series with Total Viewers 2+ (+36%), Adults 18-49 (+35%) and Adults 18-34 (+64%).
    • “Papá a Toda Madre” built on its lead-in and delivered 772,000 Adults 18-49 and 355,000 Adults 18-34. “Papá a Toda Madre” also averaged 1.7 million Total Viewers 2+.

Univision’s “Sábado Futbolero” soccer lineup helped the network rank No. 3 with Adults 18-34, beating CBS (+39%) and NBC (+45%) for the second consecutive Saturday night. Furthermore, Univision’s back-to-back soccer lineup ranked among the top 10 programs for the night with Adults 18-34 (# 4 and #7.)

Univision was also the fifth largest broadcast network overall with Total Viewers 2+, Adults 18-49 and Adults 18-34 in both this past week and the current 17-18 Season-to-date.

Broadcast Prime Network Rankers – Week of January 22, 2018 to January 28, 2018

Source: The Nielsen Company, NPM Live +SD data. Broadcast Prime (Mon-Sat 8-11P/Sun 7-11P), Strict Daypart. Current Week (01/22/18- 01/28/18) vs Prior Week (01/15/18- 01/21/18). 17-18 Season-to-date (09/25/17-01/28/18) based on Most Current.

Related Articles

Press

Tune Into DE NOCHE PERO SIN SUEÑO This Sunday with Guests Santa Fe Klan, Chistian Nodal and Escorpión Dorado

Press

TelevisaUnivision: la favorita de la afición mexicana para seguir a la Selección en el Mundial de Qatar

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading