Positions Univision as the No. 1 Spanish-Language Network for the Entire Night, Outperforming its Closest Competitor by Double-Digit Margins Across Key Demos
NEW YORK – DECEMBER 4, 2017 – Season two of the critically-acclaimed series “El Chapo” concluded last night with its most chilling episode yet, reaching 3.6 million Total Viewers 2+ who tuned in to all or part of the two-hour broadcast on the Univision network. Leaving viewers in suspense, Sunday night’s season two finale of “El Chapo” delivered 1.3 million Total Viewers 2+, 611,000 Adults 18-49 and 245,000 Adults 18-34 while it also positioned Univision as the No. 1 Spanish-language network during the 8 p.m. to 10 p.m. time-period, out-delivering its closest competitor by double-digit audience advantages among Total Viewers 2+ (+34%), Adults 18-49 (+50%) and Adults 18-34 (+55%).
“Following the success of season one in the U.S. and globally, we knew audiences would enjoy watching the story of ‘El Chapo’ unfold,” said Camila Jiménez Villa, president and chief content officer of Fusion Media Group (FMG). “Sunday night’s finale confirmed our audience’s trust in us to continue delivering premium storytelling capable of unveiling the complexity of our worlds.”
The first co-production between Story House Entertainment, Univision’s premium content studio, and Netflix, “El Chapo” increased its audience by double-digit margins in the last hour compared to the first hour during the season two finale telecast among Total Viewers 2+ (+23%), Adults 18-49 (+35%) and Adults 18-34 (+61%). Additionally, the finale telecast delivered more Total Viewers 2+ (+10%), Adults 18-49 (+15%) and Adults 18-34 (+13%) compared to its last Sunday airing.
Preceding the cliff-hanging season two finale, the one-hour special “El Chapo Ilimitado” (“El Chapo Unlimited”), the digital-first aftershow hosted by Lourdes Stephen and Carlos Calderon, was simulcast on the Univision Network and attracted 1.0 million Total Viewers 2+, 423,000 Adults 18-49 and 176,000 Adults 18-34.
In its full season two run, “El Chapo” averaged 1.2 million Total Viewers 2+, 601,000 Adults 18-49 and 251,000 Adults 18-34.
Source: Nielsen, NPM, Sunday (12/03/2017) 7:00pm-11:00pm. Univision’s primetime line-up consisting of “Aquí y Ahora,” “El Chapo Ilimitado” and “El Chapo 2” based on Fast National Ratings and Telemundo based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long-term visitors included). Comparison to last Sunday airing based on 11/19/2017, 10:00pm-11:00pm. Live+SD.
Content across Univision’s digital platforms for “El Chapo Ilimitado” generated 5.7 million page views throughout the season. On Facebook, the digital show generated 3.9 million Total Social Video Views and garnered 80.7K engagements.
Source: Google analytics and Facebook Insights.