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Univision’s KMEX is No 1 Media Company in Los Angeles, Year-to-Date, in Total Day & Primetime with A18-49 & A18-34

By Univision PR Team

Sep 28, 2017

UNIVISION’S KMEX IS THE NO. 1 MEDIA COMPANY IN LOS ANGELES, YEAR-TO-DATE, IN TOTAL DAY AND PRIMETIME AMONG ADULTS 18-49 AND ADULTS 18-34

Heads into Fourth Quarter as The Leading Local News Station, Year-To-Date, Regardless of Language, Among Adults 18-49

Univision Stations Post Strong Wins in New York, Houston, Dallas, Phoenix, and Sacramento

NEW YORK – SEPTEMBER 28, 2017 – Univision local television stations are delivering major wins across DMA’s and in key demographics. Leading the charge is Univision KMEX in Los Angeles, which year-to-date, is the No. 1 is the No. 1 Media Company in Total Day and Primetime among Adults 18-49 and Adults 18-34. KMEX also finished as No. 1 in Local News among the coveted Adults 18-49 demographic.  Through the first three quarters (January through September 2017), KMEX is the No. 1 Spanish-language station across key dayparts among Total Viewers 2+.

“As the primary trusted source of news for Hispanic America, Univision local stations are proud to continue our mission of informing audiences on all current events that impact their lives,” said John Eck, Chief Local Media Officer, UCI. “Whether it’s wall-to-wall coverage of recent natural disasters or breaking news on immigration legislation, now more than ever, our community turns to Univision for reliable and accurate information they can’t find anywhere else.”

Adding to the wins are Univision’s stations in New York, Houston, Dallas, Phoenix, and Sacramento, coming in No. 1 Local News among Adults 18-49. Univision stations in Miami, Chicago and San Francisco are No. 2 among Adults 18-49 for Local News.

Univision local TV stations inform and empower Hispanic America, reaching a larger unduplicated audience than its closest Spanish-language competitor during Primetime and Total Day in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix, and Sacramento.

Source: Nielsen, 2017 Year-to-date (01/01/17-09/10/17), Adults 18-49 and Adults 18-34, Live+SD. #1 local media company is based on Univision and UniMás combined delivery compared to combined delivery of local station groups in Los Angeles. Rankings based on impressions. Unduplicated Audience: Nielsen, NPower, Adults 18-49, R&F Report, Avg weekly Unduplicated Reach, M-Su 6a-2a and M-Sa 8p-11p/Sun 7p-11p, May17 Sweep (04/27-5/24/17), Live+7. Based on 6+ minute qualified audience.

ADDITIONAL LOCAL HIGHLIGHTS

  • Year-to-date, Univision stations in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix, and Sacramento out-performed one or more of the English-language broadcast stations (ABC, CBS, NBC or FOX) during primetime more than 80% of the time. – Source: Source: Nielsen, Arianna, 2017 Year-to-Date (01/01/17-09/10/17), Live+SD, Adults 18-49, Primetime: (M-Sa 8p-11p, Su 7p-11p, FOX: M-Sa 8p-10p, Su 7p-10p), Miami excludes 9/7-9/10 due to Hurricane Irma.
  • More than 50% Unduplicated Audience not reached on any of the Top 10 E-L Networks in all 9 markets: Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix, and Sacramento. – Source: Nielsen, Npower, R&F Report, May17 Sweep (04/27/17-05/24/17), Live+7. Mon-Sun 6am-2am. Avg Weekly Reach Based on 6+ minutes qualified audience. Adults 18-49.
  • Younger median age than the E-L broadcast network average in 8 markets: Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix, and Sacramento. – Source: Nielsen, Npower, Year-to-date (01/01/17-09/10/17), Live+7. Mon-Sat 8pm-11pm, Sun 7pm-11pm. English Language Broadcast includes ABC, CBS, NBC, FOX, CW. Median Age of Viewers 2+.
  • At least 80% of Univision’s 3 award shows’ Adults 18-49 audience not reached by any of the of the top 3 E-L award shows in 7 markets: Los Angeles, Houston, Dallas, Chicago, San Francisco, Phoenix, and Sacramento. – Source: Nielsen, NPower, R&F Report, Season-to-date (09/19/16-09/10/17), Live+7. Mon-Sat 8pm-11pm, Sun 7pm-11pm.  Based on 6+ minutes qualified audience. Univision’s 3 award shows include Premio Lo Nuestro 2017, Latin Grammy 2016 and Premios Juventud 2017. Top 3 E-L award shows include ABC’s The Oscars, CBS’ Grammy Awards, and NBC’s Golden Globe Awards.  Adults 18-49.
  • 1 Spanish-Language station in Prime in 5 markets:  Los Angeles, Dallas, San Francisco, Phoenix, and Sacramento. – Source: Nielsen, NLTV, 2017 Year-to-Date (01/01/17-09/10/17), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Adults 18-49, Adults 18-34, Adults 25-54, Persons 2+.
  • 1 Spanish-Language station in Total Day in 8 markets: Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix, and Sacramento. – Source: Nielsen, NLTV, 2017 Year-to-Date (01/01/17-09/10/17), Live+SD. Mon-Sun 6am-2am. Adults 18-49, Adults 25-54, Persons 2+.
  • 1 Station among Hispanics and Bilinguals in Total Day in 8 markets:  Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix, and Sacramento. – Source: Nielsen, NLTV, 2017 Year-to-Date (01/01/17-09/10/17), Live+SD.  Bilingual defined as persons speaking mostly Spanish, Spanish/English equally or mostly English. Mon-Sun 6am-2am. Adults 18-49, Adults 25-54, Persons 2+.
  • Highest Spanish-Language reach in 8 markets: Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix, and Sacramento. – Source: Nielsen, NPower, R&F Report, 03/27/17-06/25/2017, Live+7. Avg week, Mon-Sun 6am-6am. Based on 6+ minute qualified audience. Hispanic P2+.

Visit corporate.univision.com/newco for more information on UCI, and follow @UCIPRTeam on Twitter and Instagram.

CONTACT:
Mercedes Diez
212.455.5259
mdiez@univision.net

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