Ranks as the No. 1 Spanish-Language Network in All Dayparts
Univision Also Rounds Out Top Five Broadcast Networks, Regardless of Language, for the 14th Consecutive Season
NEW YORK – SEPTEMBER 19, 2017 – For the 25th consecutive season, Univision continues its reign as the No.1 Spanish-language network in primetime during the 2016/2017 season while also claiming the No. 1 Spanish-language network ranking across all dayparts. With an unduplicated audience of 76 percent not reached on any of the top 10 English-language networks, Univision will end the 2016/2017 season among the top five broadcast networks in primetime, regardless of language, for the 14th consecutive time.
“Univision is, and continues to be, the undisputed entertainment choice for Hispanic America. Our audience consistently looks to us to be entertained and informed with programming that resonates and impacts their daily lives,” said Lourdes Diaz, president of Entertainment, Univision Communications Inc. “These results reaffirm what our main focus has been all along, to deliver diversified programming, across genres and time periods while engaging our viewers through enthralling series and specials.”
Univision also aired some of the most compelling and character-driven dramatic series that inspired and resonated throughout the 2016/2017 season. Among them, the vintage tale of love and loss, “Vino El Amor” brought to light the life of an immigrant family seeking not only their American Dream of success, but also the happiness of the family and the possibility of finding true love. Set in Napa Valley, “Vino El Amor” reached 13.6 million Total Viewers 2+ monthly and averaged 950,000 Adults 18-49 during its full-run. Other notable programs included the historical series and mega-production from Brazil “José de Egipto,” which reached 11.5 million Total Viewers 2+ on an average month and positioned Univision as the No. 1 Spanish-language network during the weeknight 8pm hour in its full-run. This summer, Univision also took flight with its action-filled series “La Piloto.” The first production from W Studios starring Livia Brito and Arap Bethke, “La Piloto” reached 13.8 million Total Viewers 2+ monthly throughout its entire run. The critically acclaimed co-production between Story House Entertainment (Univision’s development and production arm) and Netflix, “El Chapo” season one reached 11.4 million Total Viewers 2+ during its five-week run. Rounding out the list of hits, the family-favorite “Pequeños Gigantes USA” reached 13.4 million Total Viewers 2+ monthly in its entire run, and ranked as the No. 1 reality program among Hispanics during the 2016/2017 season.
Music also played a key driver in Univision’s unparalleled specials. With some of the hottest music award shows like “Premio Lo Nuestro,” “Premios Juventud,” and “Latin GRAMMYs,” Univision delivered a highly unduplicated audience of 80 percent that were not reached on any of the top three award shows on English-language television. Univision’s award shows averaged 39% more viewers than the combined audience of the three key award shows of its closest Spanish-language competitor.
Informing and empowering audiences for over 60 years, Univision is Hispanic America’s choice for news coverage, regardless of topic. The 2016/2017 season will mark the 25th consecutive time that “Noticiero Univision” ranks as the No. 1 evening news program on broadcast television among Hispanics. With an audience that is 18 years younger than any of the English-language broadcast newscast, “Noticiero Univision” also delivers the highest millennial composition.
As the undisputed entertainment choice for Hispanics, Univision’s programming is unrivaled. Combined, the networks of Univision, which include Univision, UniMás, Galavisión and Univision Deportes Network, delivered the largest unduplicated audience on Spanish-language television during both primetime and total day.
Source: Nielsen, NPM, NPM-H (09/19/2016-09/03/2017) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Ad-Supported Networks, Adults 18-49, Live+7. Dayparts based on Mon-Fri (7am-10am, 10am-4pm, 4pm-7pm), Mon-Sun (11pm-2am, 7am-2am) and Sat-Sun 7am-7pm. Unduplicated audience based on 6+ minutes qualifier and on the percent of viewers that did not watch the top 10 English-language networks during the week of (05/08/2017-05/14/2017). News based on Mon-Fri 6:30pm-7pm, median age based on Persons 2+, millennial based on 18-34 audience. Reach based on 1+ minutes qualifier, Persons 2+. Univision award shows: “Premio Lo Nuestro” (02/23/2017), “Premios Juventud” (07/06/2017) and “Latin Grammys” (11/17/2016). Telemundo award shows: “Latin American Music Awards” (10/06/2016), “Premios Billboard” (04/27/2017), “Premios Tu Mundo” (08/24/2017). Top 3 English-language award shows based on ABC’s “The Oscars” (02/26/2017), CBS’ “Grammy Awards” (02/12/2017) and NBC’s “Golden Globe Awards” (01/08/2017). UCI Networks unduplicated audience based on (05/01/2017-05/28/2017), 6+ minutes qualifier, Mon-Sat 8pm-11pm/Sun 7pm-11pm & Mon-Sun 7am-2am, reportable Spanish-language networks.