The Premieres of the Fifth Season of “Mira Quién Baila” and Second Season of “El Chapo” Delivered a Combined Reach of 5.9 Million Total Viewers 2+ Who Tuned In to All or Part of the Three-Hour Block
NEW YORK – SEPTEMBER 18, 2017 – With the back-to-back premieres of two highly anticipated series, “Mira Quién Baila” (Look Who’s Dancing) and “El Chapo,” Univision finished as the No. 1 Spanish-language network on Sunday night, out-delivering its closest competitor by double-digit margins among Total Viewers 2+ (+66%), Adults 18-49 (+64%) and Adults 18-34 (+31%). Univision’s star-studded dance competition “Mira Quién Baila,” which features some of the most popular Latino entertainers and celebrities competing for a donation to the charity of their choice, reached 4.7 million Total Viewers 2+, who tuned in to all or part of the two-hour fifth season debut. With an average audience of 1.9 million Total Viewers 2+, 798,000 Adults 18-49 and 307,000 Adults 18-34, the season five premiere of “Mira Quién Baila” positioned Univision as the No. 1 Spanish-language network during the 8:00 p.m. to 10:00 p.m. time slot with double to triple digit advantages over its closest competitor among Total Viewers 2+ (+110%), Adults 18-49 (+92%) and Adults 18-34 (+42%).
Additionally, “Mira Quién Baila” consistently increased its audience throughout its two-hour premiere broadcast with double-digit audience growth in the last half-hour compared to the first half-hour among Total Viewers 2+ (+31%), Adults 18-49 (+41%) and Adults 18-34 (+87%). The popular dance competition series also averaged more Adults 18-34 than the original airings of ABC’s “Steve Harvey’s Funderdome’ and “The $100,000 Pyramid” as well as made Univision the No. 4 broadcast network in the time-period, ahead of ABC among both Adults 18-49 and Adults 18-34.
“Part of Univision’s mission has always been to entertain Hispanic America by bringing co-viewing to life through music and programming that features their beloved celebrities,” said Lourdes Diaz, president of Entertainment, Univision Communications Inc. “The results of our megahit celebrity dance competition, ‘Mira Quién Baila’ is proof that Univision’s family-friendly entertainment appeals to multiple generations and connects with viewers across all ages and homes.”
El Chapo Season Two Premiere
Following MQB, the gripping second season premiere of the co-production between The Story House Entertainment and Netflix, “El Chapo” reached 3.4 million Total Viewers 2+ who tuned in to all or part of the one-hour broadcast, while also positioning Univision as the No. 1 Spanish-language network, out-delivering its closest competitor by double-digit advantages among Total Viewers 2+ (+33%), Adults 18-49 (+55%) and Adults 18-34 (+48%). Kicking off with the infamous first escape from prison in its second season premiere telecast, Univision’s hit series “El Chapo” averaged 1.5 million Total Viewers 2+, 714,000 Adults 18-49 and 323,000 Adults 18-34 and made it the No. 3 broadcast network, ahead of ABC during the 10:00 p.m. hour among both Adults 18-49 and Adults 18-34.
“Viewers continue to respond to captivating stories that are inspired by real life events. Season 2 of ‘El Chapo’ delivers the perfect blend of fact and fiction through high-caliber entertainment, offering diverse audiences more of what they want,” said Camila Jiménez Villa, president and chief content officer of Fusion Media Group (FMG). “This new season promises to give audiences across various platforms a deeper look into the kingpin’s rise and fall as they watch Joaquín Guzmán evolve into ‘El Chapo.’”
Both airing on the Univision Network, season five of “Mira Quién Baila” airs Sundays at 8:00 p.m. ET/PT (7:00 p.m. CT); and the 12-episode second season of “El Chapo” airs Sundays at 10:00 p.m. ET/PT.
Source: Nielsen, NPM, Sunday (09/17/2017) 7:00pm-11:00pm. Univision’s primetime line-up consisting of “Aquí y Ahora,” Mira Quién Baila” and “El Chapo” based on NPM Fast National Ratings and English-language broadcast networks and Telemundo based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included). Live+SD.