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UniMás Reported Week-to-Week and Year-Over-Year Audience Gains During Weekday Prime

By Univision PR Team

Aug 22, 2017

UniMás Broadcast Prime Highlights
Week of August 14, 2017 to August 20, 2017

UniMás averaged 457,000 Total Viewers 2+, 206,000 Adults 18-49 and 78,000 Adults 18-34 for the entire week during broadcast prime.

Week-to-week, the network attracted more Total Viewers 2+ (+7% to 464,000), Adults 18-49 (+10% to 211,000) and Adults 18-34 (+11% to 79,000) during weekday prime (M-F 8-11pm). It also reported audience gains versus the comparable week in 2016 among Total Viewers 2+ (+13%), Adults 18-49 (+12%) and Adults 18-34 (+1%).

  • “Totalmente Diva” (8-10pm) registered week-to-week increases of +6% among Total Viewers 2+ (473,000), +8% among Adults 18-49 (211,000) and +9% among Adults 18-34 (76,000).
  • “Rosario Tijeras” (10-11pm), built its audience week-over-week among Total Viewers 2+ (+10% to 446,000), Adults 18-49 (+15% to 210,000) and Adults 18-34 (+15% to 83,000).

On Sunday night, UniMás reported audience gains among Total Viewers 2+ (+5% to 519,000) and Adults 18-49 (+2% to 225,000) over the corresponding Sunday in 2016 thanks to its line-up which consisted of back-to-back “Cine de las Estrellas” movies featuring the titles “The Family” and “Parental Guidance.”

UniMás, on average, attracted more viewers than the combined audience of Estrella TV and Azteca among Total Viewers 2+ (+57%), Adults 18-49 (+86%) and Adults 18-34 (+66%).

Source: Nielsen, NPM (08/14/2017-08/20/2017) vs. (08/07/2017-08/13/2017) & (08/15/2016-08/21/2016). Mon-Sat 8pm-11pm/Sun 7pm-11pm. Live+SD.

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