UNIVISION DEPORTES’ BROADCAST OF THE SOCCER FACEOFF BETWEEN MLS ALL-STARS AND SPAIN’S CHAMPS REAL MADRID OUT-DELIVERS ESPN NETWORKS’ BROADCAST OF ‘EL CLÁSICO’ BY DOUBLE AND TRIPLE-DIGIT MARGINS
2017 MLS All-Star Game Delivers 1.5 Million Total Viewers 2+ and 718,000 Adults 18-49
NEW YORK – AUGUST 3, 2017 – Univision Deportes brought soccer fans a heart-stopping faceoff between MLS All-Stars and record-setters Real Madrid last night while cementing its status as the ruling home of fútbol. Wednesday night’s clash out-delivered ESPN’S broadcast of “El Clásico” among Total Viewers 2+ (77%) and Adults 18-49 (55%); on ESPN2 among Total Viewers 2+ (649%) and Adults 18-49 (530%); and ESPN Deportes among Total Viewers 2+ (148%) and Adults 18-49 (119%).
“Univision Deportes continuously proves that we are the place where soccer lives and where fans go to watch the top teams and best players in the world,” said Juan Carlos Rodriguez, president, Univision Deportes. “I am proud to have MLS as one of our partners and helping bring our fanáticos such a record-breaking event like this year’s All-Star Game. These results demonstrate the passion our audience has for soccer across the United States and the commitment our team has to delivering the best-in-class content.”
The 9:00 p.m. ET telecast on the Univision Network with simulcast on UDN delivered 1.5 million Total Viewers 2+ and 718,000 Adults 18-49, making it the most-watched MLS All Star Game in the event’s 22-year history and marked, for the second time ever, that an MLS All-Star Game broadcast in Spanish-language outperforms the English-language broadcast.
Source: Nielsen, NPM, L+SD data.
Univision Deportes delivered a full multi-platform experience broadcasting the MLS All-Star Game across Univision’s portfolio of networks including the Univision Deportes App (iOS, Android), Univisiondeportes.com and Univision Now. With 275,000 interactions, the MLS All-Stars vs. Real Madrid on Univision ranked as the second most social program of the day. The UDN broadcast of the game generated 117,000 interactions with 86% of Univision’s #SocialTV activity generated from Facebook.
Source: The Nielsen Company/NielsenSocial.com/Social Content Ratings/No Sports Events Included/OTT Top 10 based on 24/7 Nielsen Social.