UniMás Attracted More Viewers Than the Combined Audience of Estrella TV and Azteca Among Total Viewers 2+, Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights
Week of June 19, 2017 to June 25, 2017
Last week, UniMás averaged 376,000 Total Viewers 2+, 173,000 Adults 18-49 and 65,000 Adults 18-34 during broadcast prime.
- The dramatic series “Los Mosqueteros,” enjoyed audience gains compared to the previous Saturday among Total Viewers 2+ (+36% to 367,000) and Adults 18-49 (+61% to 184,000).
- On Sunday night, UniMás registered audience gains among Total Viewers 2+ (+19% to 582,000), Adults 18-49 (+14% to 281,000) and Adults 18-34 (+17% to 103,000) over the prior Sunday thanks to its prime time lineup which featured back-to-back “Cine de las Estrellas” movies, “Primeval” (7:30-9pm) and “Predator” (9-11pm). Additionally, the network attracted significantly more viewers to the Sunday 7-11pm time period versus the corresponding night in 2016 among Total Viewers 2+ (+47%), Adults 18-49 (+46%) and Adults 18-34 (+30%).
UniMás, on average, attracted more viewers than the combined audience of Estrella TV and Azteca among Total Viewers 2+ (+36%), Adults 18-49 (+50%) and Adults 18-34 (+63%).
Source: Nielsen, NPM (06/19/2017-06/25/2017) vs. (06/12/2017-06/18/2017) & (06/20/2016-06/26/2016). Mon-Sat 8pm-11pm/Sun 7pm-11pm. Live+SD.
