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UniMás Attracted More Viewers Than the Combined Audience of Estrella TV and Azteca

Jun 27, 2017

UniMás Attracted More Viewers Than the Combined Audience of Estrella TV and Azteca Among Total Viewers 2+, Adults 18-49 and Adults 18-34

UniMás Broadcast Prime Highlights
Week of June 19, 2017 to June 25, 2017

Last week, UniMás averaged 376,000 Total Viewers 2+, 173,000 Adults 18-49 and 65,000 Adults 18-34 during broadcast prime.

  • The dramatic series “Los Mosqueteros,” enjoyed audience gains compared to the previous Saturday among Total Viewers 2+ (+36% to 367,000) and Adults 18-49 (+61% to 184,000).
  • On Sunday night, UniMás registered audience gains among Total Viewers 2+ (+19% to 582,000), Adults 18-49 (+14% to 281,000) and Adults 18-34 (+17% to 103,000) over the prior Sunday thanks to its prime time lineup which featured back-to-back “Cine de las Estrellas” movies, “Primeval” (7:30-9pm) and “Predator” (9-11pm). Additionally, the network attracted significantly more viewers to the Sunday 7-11pm time period versus the corresponding night in 2016 among Total Viewers 2+ (+47%), Adults 18-49 (+46%) and Adults 18-34 (+30%).

UniMás, on average, attracted more viewers than the combined audience of Estrella TV and Azteca among Total Viewers 2+ (+36%), Adults 18-49 (+50%) and Adults 18-34 (+63%).

Source: Nielsen, NPM (06/19/2017-06/25/2017) vs. (06/12/2017-06/18/2017) & (06/20/2016-06/26/2016). Mon-Sat 8pm-11pm/Sun 7pm-11pm. Live+SD.

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