Univision Hits High Notes with Season Finale of “La Reina De La Canción” Reaching 4.8 Million Total Viewers 2+
Univision Ranks as the No. 1 Spanish-Language Network During the Finale, Outperforming Closest Competitor by Double-Digit Margins Among Total Viewers 2+, Adults 18-49 and Adults 18-34
Univision Finishes as the No. 2 Network for the Entire Night, Ahead of CBS, NBC, FOX, and CW Among Adults 18-34
“La Reina de La Canción” was the No. 1 Most Socially Engaged Series Program
NEW YORK – JUNE 16, 2017 – Last night, 4.8 million Total Viewers 2+ tuned in to all or part of Univision’s two-hour broadcast as Sandra Padilla was named “La Reina de la Canción” (The Queen of the Song). The emotion-filled finale averaged 2.0 million Total Viewers 2+, 863,000 Adults 18-49 and 333,000 Adults 18-34, positioning Univision as the No. 1 Spanish-language network during the two-hour finale, outperforming its closest competitor by double-digit margins among Total Viewers 2+ (+61%), Adults 18-49 (+70%) and Adults 18-34 (+68%). For the entire night (8pm-11pm), Univision finished as the No. 2 network, out-delivering CBS, NBC, FOX and CW among Adults 18-34.
Captivating audiences across the country, “La Reina de la Canción” increased its audience by double-digits in the last hour compared to the first hour during its finale among Total Viewers 2+ (+27%), Adults 18-49 (+29%) and Adults 18-34 (+16%). In its full-run, “La Reina De La Canción” averaged 1.6 million Total Viewers 2+, 672,000 Adults 18-49 and 293,000 Adults 18-34.
Source: Nielsen, NPM, Thursday (06/15/2017) 8:00pm-11:00pm, Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included) Live+SD.
Locally, “La Reina de Canción” finale made Univision the No. 1 broadcast station in the 7:00 pm-9:00 pm ET/PT time-period among:
- Total Viewers 2+ in Miami and Sacramento.
- Adults 18-49 in Los Angeles, New York, Houston, Dallas, San Francisco, Phoenix and Sacramento.
- Adults 18-34 in New York, Miami, Houston, Dallas, Phoenix and Sacramento.
Source: Nielsen, NSI, Thursday (06/15/17). “La Reina de Canción” finale aired 7:00 pm-9:00 pm ET/PT (6:00 pm-8:00 pm CT/MT). Rankings based on impressions. KMEX includes UMEX on Spectrum HHs (formerly Time Warner Cable). Live+SD.
DIGITAL HIGHLIGHTS
“La Reina de La Canción” led social engagement ranking as the No. 1 socially engaged series program on Thursday, delivering more engagement and activity than reality series such as “Growing Up Hip Hop Atlanta” at 9:00 p.m. on the WE Network and “Ru Paul’s Drag Race” at 9:00 p.m. on LOGO.
Source: Nielsen Social.
CONTACT:
Mercedes Diez
212.455.5259
mdiez@univision.net
@UCIPRTeam
