Univision Hits High Notes with Season Finale of “La Reina De La Canción” Reaching 4.8 Million Total Viewers

By Univision PR Team

Jun 16, 2017

Univision Hits High Notes with Season Finale of “La Reina De La Canción” Reaching 4.8 Million Total Viewers 2+

Univision Ranks as the No. 1 Spanish-Language Network During the Finale, Outperforming Closest Competitor by Double-Digit Margins Among Total Viewers 2+, Adults 18-49 and Adults 18-34

Univision Finishes as the No. 2 Network for the Entire Night, Ahead of CBS, NBC, FOX, and CW Among Adults 18-34

“La Reina de La Canción” was the No. 1 Most Socially Engaged Series Program

NEW YORK – JUNE 16, 2017 – Last night, 4.8 million Total Viewers 2+ tuned in to all or part of Univision’s two-hour broadcast as Sandra Padilla was named “La Reina de la Canción” (The Queen of the Song). The emotion-filled finale averaged 2.0 million Total Viewers 2+, 863,000 Adults 18-49 and 333,000 Adults 18-34, positioning Univision as the No. 1 Spanish-language network during the two-hour finale, outperforming its closest competitor by double-digit margins among Total Viewers 2+ (+61%), Adults 18-49 (+70%) and Adults 18-34 (+68%). For the entire night (8pm-11pm), Univision finished as the No. 2 network, out-delivering CBS, NBC, FOX and CW among Adults 18-34.

Captivating audiences across the country, “La Reina de la Canción” increased its audience by double-digits in the last hour compared to the first hour during its finale among Total Viewers 2+ (+27%), Adults 18-49 (+29%) and Adults 18-34 (+16%). In its full-run, “La Reina De La Canción” averaged 1.6 million Total Viewers 2+, 672,000 Adults 18-49 and 293,000 Adults 18-34.

Source: Nielsen, NPM, Thursday (06/15/2017) 8:00pm-11:00pm, Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included) Live+SD.

Locally, “La Reina de Canción” finale made Univision the No. 1 broadcast station in the 7:00 pm-9:00 pm ET/PT time-period among:

  • Total Viewers 2+ in Miami and Sacramento.
  • Adults 18-49 in Los Angeles, New York, Houston, Dallas, San Francisco, Phoenix and Sacramento.
  • Adults 18-34 in New York, Miami, Houston, Dallas, Phoenix and Sacramento.

Source: Nielsen, NSI, Thursday (06/15/17). “La Reina de Canción” finale aired 7:00 pm-9:00 pm ET/PT (6:00 pm-8:00 pm CT/MT). Rankings based on impressions. KMEX includes UMEX on Spectrum HHs (formerly Time Warner Cable). Live+SD.

“La Reina de La Canción” led social engagement ranking as the No. 1 socially engaged series program on Thursday, delivering more engagement and activity than reality series such as “Growing Up Hip Hop Atlanta” at 9:00 p.m. on the WE Network and “Ru Paul’s Drag Race” at 9:00 p.m. on LOGO.

Source: Nielsen Social.

Mercedes Diez

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