UniMás’ Finale of “Moisés y Los Diez Mandamientos” Reaches 2.2 Million Total Viewers 2+; Out-Delivers Telemundo by Double-Digit Margins Among Total Viewers 2+, Adults 18-49 and Adults 18-34
NEW YORK – JUNE 13, 2017 – UniMás’ historical series “Moisés y Los Diez Mandamientos” concluded last night out-delivering Telemundo in the hour by double-digit advantages among Total Viewers 2+ (+41%), Adults 18-49 (+37%) and Adults 18-34 (+41%). In fact, the finale of “Moisés y Los Diez Mandamientos” averaged more Total Viewers 2+, Adults 18-49 and Adults 18-34 than Telemundo’s 9pm and 10pm airings of “La Querida del Centauro II.”
Taking place in Egypt, the series finale reached 2.2 million Total Viewers 2+ who tuned in to all or part of the one-hour broadcast and averaged 1.4 million Total Viewers 2+, 597,000 Adults 18-49 and 236,000 Adults 18-34. Additionally, the concluding episode increased its audience in the second half-hour compared to the first half-hour by double-digit margins among Adults 18-49 (+12%) and Adults 18-34 (+18%) as well as +6% with Total Viewers 2+. During the hour and entire night, UniMás out-delivered CW among Adults 18-49 and Adults 18-34.
Driven by the strong performance of “Moisés y Los Diez Mandamientos,” UniMás ranks as the No. 2 Spanish-language network in the Monday to Friday 8:00pm-9:00pm hour, out-delivering Telemundo, among Adults 18-49 (+6% adv.) and Total Viewers 2+ (+9% adv.) since January 2017.
Source: Nielsen, NPM, Monday (06/12/2017) 8:00pm-11:00pm. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included). Monday to Friday 8:00pm-9:00pm based on (12/26/2016-06/12/2017) strict daypart. Live+SD.
LOCAL HIGHLIGHTS
In local markets, “Moisés y Los Diez Mandamientos” outperformed Telemundo in the time-period (8:00 pm-9:00 pm ET/PT) among Total Viewers 2+ in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix, and Sacramento, and among Adults 18-49 in Los Angeles, New York, Dallas, Chicago, San Francisco, and Phoenix.
Additionally, “Moises y Los Diez Mandamientos” finale made UniMás the No. 2 broadcast station in the time-period (8:00 pm-9:00 pm ET/PT), behind ABC affiliates airing the NBA Finals-Game 5, among:
- Total Viewers 2+ in Los Angeles and San Francisco.
- Adults 18-49 in Los Angeles, Dallas, San Francisco and Phoenix.
- Adults 18-34 in Los Angeles, New York, Dallas and San Francisco.
Source: Nielsen, NSI, Monday (06/12/17). “Moises y Los Diez Mandamientos” finale aired on UniMás 8:00 pm-9:00 pm ET/PT, 7:00 pm-8:00 pm CT. Rankings based on impressions. In Los Angeles, KFTR includes TFTR on Spectrum HHs. Live+SD.
CONTACT:
Mercedes Diez
212.455.5259
mdiez@univision.net
@UCIPRTeam
