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UniMás Beats Telemundo Among A18-49 for the 3rd Consecutive Week and for the 4th Consecutive Week Among P2+

May 31, 2017

UniMás Beats Telemundo Among Adults 18-49 for the Third Consecutive Week and for the Fourth Consecutive Week Among Total Viewers 2+, Ranking as the No. 2 Spanish-Language Network

UniMás Reporting Season-Over-Season Audience Gains Among Total Viewers 2+

UniMás Broadcast Prime Highlights
Week of May 22, 2017 to May 28, 2017

UniMás averaged 949,000 Total Viewers 2+, 403,000 Adults 18-49 and 145,000 Adults 18-34 for the entire week during prime.

  • Year-over-year (05/23/16-05/29/16), the network registered double-digit audience gains among Total Viewers 2+ (+88%), Adults 18-49 (+67%) and Adults 18-34 (+39%).

UniMás ranked as the No. 2 Spanish-language network, beating Telemundo, for the entire week for the fourth consecutive week among Total Viewers 2+ (+17% adv., 949,000 vs. 809,000) and third consecutive week among Adults 18-49 (+3% adv., 403,000 vs. 391,000).

  • UniMás ranked as the No. 2 Spanish-language network, out-delivering Telemundo and ranked as the seventh largest broadcast network among Total Viewers 2+ on every weeknight this past week; Monday night (+33% adv.; 1.2 Million vs. 922,000), Tuesday night (+29% adv.; 1.1 Million vs. 883,000), Wednesday night (+32% adv.; 1.2 Million vs. 908,000), Thursday night (+44% adv.; 1.3 Million vs. 918,000) and Friday night (+24% adv.; 1.1 Million vs. 869,000).
  • Among Adults 18-49, UniMás was the No. 2 Spanish-language network, delivering more viewers than Telemundo on Monday night (+18% adv., 516,000 vs. 437,000), Tuesday night (+14% adv., 495,000 vs. 433,000), Thursday night (+25% adv., 588,000 vs. 471,000) and Friday night (+5% adv., 448,000 vs. 425,000). It was the No. 6 broadcast network on Thursday and Friday nights and No. 7 on Monday and Tuesday nights.
  • Additionally, UniMás beat Telemundo on Tuesday night among Adults 18-34 (+19% adv., 192,000 vs. 162,000), driving the network to finish as the No. 7 broadcast network for the night and on Thursday night it finished as the fifth broadcast network, and beat Telemundo to rank as the No. 2 Spanish-language network on this night (+7% adv., 214,000 vs. 200,000).

“Moisés y Los Diez Mandamientos” grew week-to-week among Total Viewers 2+ (+2% to 1.2 Million), while it remained flat with 519,000 Adults 18-49 and averaged 185,000 Adults 18-34.

  • UniMás out-delivered Telemundo head-to-head in the M-F 8-10pm time period for the fourth consecutive week by double-digit margins among Total Viewers 2+ (+38% adv., 1.2 Million vs. 868,000) and Adults 18-49 (+21% adv., 503,000 vs. 417,000). Additionally, UniMás averaged +3% more Adults 18-34 than Telemundo (176,000 vs. 171,000) in the time period.

On Saturday night, UniMás reported audience gains among Total Viewers 2+ (+4% to 638,000) and Adults 18-49 (+7% to 265,000) over the prior Saturday thanks to its lineup which consisted of “Cine Cantinflas: El Circo” followed by the 10pm series, “Los Mosqueteros” (The Musketeers).

On Sunday night, UniMás’ lineup consisting of back-to-back movies, “Cineplex: XXX State of the Union” and “Cine de las Estrellas: Broken City” followed by the 10pm series, “La Hermandad,” led the network to rank as the No. 2 Spanish-language network for the night beating Telemundo among Adults 18-49 (+3% adv., 254,000 vs. 247,000).

UniMás, delivered on average, more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+150% adv.), Adults 18-49 (+152% adv.) and Adults 18-34 (+150% adv.).

In the current 2016/17 Season, UniMás is delivering more Total Viewers 2+ (+2% to 700,000) during broadcast prime compared to the same weeks in the 2015/16 Season.

Source: Nielsen, NPM (05/22/2017-05/28/2017) vs. (05/15/2017-05/21/2017) & (05/23/2016-05/29/2016). Mon-Sat 8pm-11pm/Sun 7pm-11pm. Live+SD. UMA’s M-F 10pm series, “El Bienamado,” classified as a sustainer during the week of May 22, 2017. Season-over-season comparison based on 2016/17 (09/19/2016-05/28/2017) and 2015/16 (09/21/2015-05/29/2016), Most Current.

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