Press

Univision Wraps Strong Week as No. 1 Network with Adults 18-34 in the 10 p.m. Weeknight Hour

By Univision PR Team

May 9, 2017

Top Spanish-Language Network in Prime Time for Four Consecutive Weeks, Univision Beats Closest Competitor by Double-Digits Across Key Demographics


Univision Broadcast Prime Highlights
Week of May 1, 2017 to May 7, 2017

In the current 2016/2017 season, Univision continues to be the No. 1 Spanish-language network among Total Viewers 2+, Adults 18-49 and Adults 18-34 for the fifth consecutive week, as well as the fifth most-watched broadcast network during primetime with Total Viewers 2+ and Adults 18-34.

  • For the week, Univision outperformed its closest Spanish-language competitor among Total Viewers 2+ (+89%), Adults 18-49 (+87%) and Adults 18-34 (+80%).

Compared to the same week a year-ago (5/2/16-5/8/16), Univision increased among Adults 18-49 (+4%) and Adults 18-34 (+3%) while its broadcast competitors reported declines.

Univision’s prime telenovela lineup grew its Adults 18-49 audience week-to-week by double-digit margins, and positioned Univision above NBC and CBS in the weekday 9pm and 10pm hour with Adults 18-34.

  • Univision’s 9pm telenovela, “Vino El Amor” (Then Came Love), increased its viewership by double-digit margins among Total Viewers 2+ (+10% to 2.4 Million), Adults 18-49 (+16% to 1.0 Million) and Adults 18-34 (+10% to 438,000). “Vino El Amor” made Univision the third most watched broadcast network with Adults 18-34 in the weeknight 9pm hour, ahead of NBC (+3%) and CBS (+4%).
  • Univision was the No. 1 broadcast network among Adults 18-34, ahead of NBC (+1%), ABC (+40%) and CBS (+12%) during the weeknight 10pm to 11pm hour. Airing “La Piloto” (The Pilot), Univision attracted 1.9 Million Total Viewers 2+ (+5%), 908,000 Adults 18-49 (+11%) and 395,000 Adults 18-34 (+4%), increasing its viewership week-to-week.

Univision out-delivered one or more of the English-Language broadcast networks (ABC, CBS, NBC or FOX) on four out of seven nights among Adults 18-34 and two nights with Adults 18-49.

  • On Tuesday night Univision out-delivered ABC by +6% among Adults 18-34.
  • Univision out-delivered both NBC and FOX by double-digit margins (+12%) on Thursday night, ranking as the No. 3 Broadcast network among Adults 18-34.
  • For the third consecutive Friday night, Univision was the No. 1 Broadcast network among Adults 18-34 and ranked No. 4 with Adults 18-49.
    • Univision averaged more than double the Adults 18-34 viewers than FOX (+184%) and beat ABC (+19%), NBC (+54%) and CBS (+26%) by double-digit margins.
    • Season to-date Univision out-ranks FOX on Friday nights, averaging more Adults 18-34 viewers than FOX for the last 20 consecutive Friday nights.
    • Univision averaged more than double the Adults 18-49 than FOX (+112%), out-delivering FOX for the twelfth consecutive Friday night.
  • On Saturday night, Univision attracted +70% more Adults 18-34 viewers than CBS.

On Sunday night, “El Chapo” grew its audience among 823,000 Adults 18-49 (+6%) and 329,000 Adults 18-34 (+3%) versus the prior week.


Source: Nielsen, NPM (05/01/2017-05/07/2017) vs prior week (04/24/2017-04/30/2017). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. 2016/2017 Season based on most current data (09/19/2016-05/07/2017).

Related Articles

Press

ViX+ Announces Season Finale Date and Second Season Renewal of LA NOCHE DEL DIABLITO

Press

Univision’s DE NOCHE PERO SIN SUEÑO features Reggaeton Sensation Ozuna and Actress Michelle Renaud this Sundayy

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading