UniMás Attracted More Viewers than the Combined Audience of Estrella and Azteca Among Total Viewers 2+, Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights
Week of April 17, 2017 to April 23, 2017
Last week, UniMás averaged 707,000 Total Viewers 2+, 318,000 Adults 18-49 and 126,000 Adults 18-34 during prime.
“Moisés y Los Diez Mandamientos” grew during the M-F 8pm hour among Total Viewers 2+ (+3% to 1.2 Million), Adults 18-49 (+4% to 493,000) and Adults 18-34 (+13% to 179,000) compared to the previous week.
Following at 9pm, the final week of “Mujeres de Negro” also reported week-to-week gains among Total Viewers 2+ (+27% to 519,000), Adults 18-49 (+34% to 250,000) and Adults 18-34 (+35% to 100,000).
On Saturday night, UniMás registered +17% more Adults 18-34 (109,000) over the prior Saturday thanks to its lineup which consisted of back-to-back movies, “Cine Cantinflas: Pepe” and “Cineplex: House at the End of the Street.”
Sunday-to-Sunday, UniMás grew Adults 18-49 (+1% to 259,000) and Adults 18-34 (+12% to 104,000).
- UniMás kicked off the night with the feature film presentation, “Cineplex: X-Men First Class” (5:30-8pm), averaging 220,000 Adults 18-49 and 84,000 Adults 18-34. Following at 8pm, was the two-hour special simulcast of Univision’s new Sunday prime series, “El Chapo” which drew in 532,000 Total Viewers 2+, 285,000 Adults 18-49 and 120,000 Adults 18-34.
- Ending the night at 10pm, “La Hermandad” registered double-digit percentage audience gains from the prior Sunday among Total Viewers 2+ (+39% to 389,000), Adults 18-49 (+39% to 191,000) and Adults 18-34 (+29% to 75,000).
UniMás, delivered on average, more viewers in prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+99% adv.), Adults 18-49 (+113% adv.) and Adults 18-34 (+117% adv.).
Source: Nielsen, NPM (04/17/2017-04/23/2017) vs. (04/10/2017-04/16/2017) & (04/18/2016-04/24/2016), Mon-Sat 8pm-11pm/Sun 7pm-11pm. Live+SD. Effective Monday, March 20, 2017, UMA’s M-F 10pm series, “Blue Demon,” classified as a sustainer.
