Press

UniMás’ “Moisés y Los Diez Mandamientos” Out-Delivered Telemundo’s “La Fan” During its Entire Run, Head-to-Head in the Weeknight 8pm Hour Among Total Viewers 2+, Adults 18-49 and Adults 18-34

By Univision PR Team

Apr 11, 2017

UniMás Attracted More Viewers than the Combined Audience of Estrella and Azteca Among Total Viewers 2+, Adults 18-49 and Adults 18-34

UniMás Broadcast Prime Highlights
Week of April 3, 2017 to April 9, 2017

  • UniMás averaged 792,000 Total Viewers 2+, 346,000 Adults 18-49 and 135,000 Adults 18-34 for the entire week during prime.
    • Compared to the corresponding week in 2016, the network attracted +29% more Total Viewers 2+ and +8% more Adults 18-49.
  • Head-to-head in the weeknight 8pm to 9pm hour, “Moisés y Los Diez Mandamientos” registered strong audience advantages over Telemundo’s telenovela “La Fan” during its entire run (01/17/17-04/03/17) across key demographics including, Total Viewers 2+ (+34% adv., 1.5 Million vs. 1.1 Million), Adults 18-49 (+32% adv., 638,000 vs. 485,000) and Adults 18-34 (+15% adv., 252,000 vs. 219,000).
  • UniMás, on average, delivered more Total Viewers 2+ (+112%), Adults 18-49 (+120%) and Adults 18-34 (+96%) than the combined audience of Estrella and Azteca.

Broadcast Prime Network Rankers
Week of April 3, 2017 to April 9, 2017

Source: Nielsen, NPM (04/03/2017-04/09/2017) vs. (03/27/2017-04/02/2017) & (04/04/2016-04/10/2016), Mon-Sat 8pm-11pm/Sun 7pm-11pm. “Moisés y los Diez Mandamientos” versus Telemundo’s “La Fan” (M-F 8-9pm) (01/17/2-17-04/03/2017). Live+SD. Effective Monday, March 20, 2017, UMA’s M-F 10pm series, “Blue Demon,” classified as a sustainer.

Related Articles

Press

TelevisaUnivision: la favorita de la afición mexicana para seguir a la Selección en el Mundial de Qatar

Press

ViX, TelevisaUnivision’s Groundbreaking Streamer, Named Apple TV App of The Year 2022

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading