UniMás Attracted More Viewers than the Combined Audience of Estrella and Azteca Among Total Viewers 2+, Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights
Week of April 3, 2017 to April 9, 2017
- UniMás averaged 792,000 Total Viewers 2+, 346,000 Adults 18-49 and 135,000 Adults 18-34 for the entire week during prime.
- Compared to the corresponding week in 2016, the network attracted +29% more Total Viewers 2+ and +8% more Adults 18-49.
- Head-to-head in the weeknight 8pm to 9pm hour, “Moisés y Los Diez Mandamientos” registered strong audience advantages over Telemundo’s telenovela “La Fan” during its entire run (01/17/17-04/03/17) across key demographics including, Total Viewers 2+ (+34% adv., 1.5 Million vs. 1.1 Million), Adults 18-49 (+32% adv., 638,000 vs. 485,000) and Adults 18-34 (+15% adv., 252,000 vs. 219,000).
- UniMás, on average, delivered more Total Viewers 2+ (+112%), Adults 18-49 (+120%) and Adults 18-34 (+96%) than the combined audience of Estrella and Azteca.
Broadcast Prime Network Rankers
Week of April 3, 2017 to April 9, 2017
Source: Nielsen, NPM (04/03/2017-04/09/2017) vs. (03/27/2017-04/02/2017) & (04/04/2016-04/10/2016), Mon-Sat 8pm-11pm/Sun 7pm-11pm. “Moisés y los Diez Mandamientos” versus Telemundo’s “La Fan” (M-F 8-9pm) (01/17/2-17-04/03/2017). Live+SD. Effective Monday, March 20, 2017, UMA’s M-F 10pm series, “Blue Demon,” classified as a sustainer.
