UDN Finished Q1 2017 as a Top 4 Sports Network Ahead of NBC Sports Network in Primetime Among Adults 18-49

Apr 4, 2017

NEW YORK – APRIL 4, 2017 – Univision Deportes, the undisputed home of soccer, regardless of language, and the leading No. 1 Spanish-language sports network, delivered record-breaking ratings and double-digit growth this first quarter in key metrics for its sports content across media platforms. Approaching its five-year anniversary, UDN took the No. 4 spot, regardless of language, during Q1 in primetime among Adults 18-49, besting NBC Sports Network, among others. This is the strongest start to a year in UDN history, and the second consecutive quarter UDN has ranked among the top five sports networks in primetime among Adults 18-49.

“I am so proud that in just a few years, Univision Deportes has become one of the country’s leading sports media brands with a more robust soccer portfolio than any other sports network,” said Juan Carlos Rodriguez, president of Univision Deportes. “Our first quarter results serve as proof that we have the best matches, favorite leagues and teams, and the finest talent all under one roof. Our hard work and dedication exemplifies the commitment we made to bring fans high quality sports content, and we plan on continuing to do so throughout 2017.”

Driving the wins this quarter is Liga MX. On UDN, Liga MX averaged 384,000 Total Viewers P2+ and 229,000 Adults 18-49. This marks a new Q1 high for the network, the 4th straight year Q1 ratings have posted year-year growth among Total Viewers P2+ and Adults 18-49. In fact, Liga MX on UDN is outperforming NBA on NBA TV by 23 percent and 61 percent in the two demographics, respectively, and the NHL on NBCSN by 13 percent and 49 percent, respectively. Additionally, Liga MX on Univision Network averaged 1.3 million Total Viewers P2+ and 606,000 Adults 18-49, up +17% and +16% from a year ago, respectively.

The Saturday night primetime double-header “Sábado Futbolero” on Univision Network continues to make waves on the pitch, averaging 1.3 million Total Viewers P2+ (+30%) and 735,000 Adults 18-49 (+57%). Additionally, “Sábado Futbolero” outperformed NBA on ABC during the month of March among Adults 18-34.

Univision Deportes launched UDN in April 2012, and since then it has become one of the most successful sports channels in the U.S. and the fastest-growing sports network, regardless of language, in primetime.

Source: Nielsen, NPM, L+SD data, network rank based on Live data, fastest-growing based on 2016.

Mercedes Diez

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