Univision Beat FOX, Attracting More Young Adults 18-34 for the Third Consecutive Week

By Univision PR Team

Mar 16, 2017

Univision Ranked as the No. 2 Network, Ahead of ABC and CBS, During the M-F 10pm Hour for the Second Consecutive Week Among Young Adults 18-34

Tuesday Night’s Premiere of “La Piloto” Reached 3.0 Million Total Viewers 2+

Univision Broadcast Prime Highlights
Week of March 6, 2017 to March 12, 2017

Univision finished the week as the No. 4 Broadcast Network, attracting more young Adults 18-34 than FOX (+4%) for the third consecutive week.

In the current season-to-date “Pequeños Gigantes USA” has grown its Mon-Thurs 8pm hour by +9% with Total Viewers 2+ and +3% among Adults 18-49. Airing at 8pm Mon-Thurs this past week, “Pequeños Gigantes USA” averaged 1.7 million Total Viewers 2+, 748,000 Adults 18-49, and 358,000 young Adults 18-34.

Weekdays from 9pm-10pm, Univision was the No. 4 Broadcast Network among young Adults 18-34, ahead of FOX (+22%), for the second consecutive week.

  • Solidifying Univision’s position in the 10pm hour, “Vino el Amor” (Then Came Love) averaged 2.1 million Total Viewers 2+, 879,000 Adults 18-49 and 417,000 young Adults 18-34.

Univision ranked as the No. 2 network Mon-Fri during the 10pm hour with young Adults 18-34. This marks the second consecutive week of double-digit advantage over ABC (+38%) and CBS (+32%) among young Adults 18-34.

  • On Monday night, the finale of “El Color de la Pasión” (The Color of Passion) attracted 2.9 million Total Viewers 2+, 1.3 million Adults 18-49 and 601,000 young Adults 18-34. The Monday night finale of “El Color de la Pasión” ranked as the fourteenth most-watched Broadcast program for the week among young Adults 18-34.
  • Following on Tuesday night, the “La Piloto” premiere reached 3.0 million Total Viewers 2+ who tuned into all or part of the one-hour Broadcast. In its premiere week (Tues-Fri), “La Piloto” attracted 1.8 million Total Viewers 2+, 813,000 Adults 18-49 and 369,000 young Adults 18-34.

Univision out-delivered one or more of the English-language Broadcast Networks (ABC, CBS, NBC or FOX) on five out of seven nights among young Adults 18-34.

  • Univision kicked off the week as the No. 3 Broadcast Network among young Adults 18-34. Univision out-delivered FOX (+44%) for the second Monday and beat CBS by +28%.
  • Univision maintained its No. 3 rank on Tuesday night with young Adults 18-34, besting both FOX and ABC. Furthermore, among Adults 18-34 Univision out-ranked ABC (+22%) for the fourth consecutive Tuesday night and FOX (+40%) for the third consecutive Tuesday.
  • For the third consecutive Wednesday night, Univision was the No. 4 Broadcast Network, out-delivering NBC by +24% with young Adults 18-34.
  • On Friday night Univision was the No. 3 network with young Adults 18-34, outperforming FOX (+99%) and NBC (+8%) for the fifth consecutive week. Univision also outperformed ABC by +6% among young Adults 18-34.
    • Among Adults 18-49, Univision beat FOX (+30%) for the fourth consecutive Friday.
  • Univision was the No. 4 Broadcast Network with young Adults 18-34 viewers on Saturday night. This is the fifth consecutive Saturday night Univision beat FOX with both young Adults 18-34 and Adults 18-49.
    • Univision averaged +77% more Adults 18-49 viewers than FOX, marking the fifth consecutive Saturday beating FOX.

Broadcast Prime Network Rankers
Week of March 6, 2017 to March 12, 2017


Source: Nielsen, NPM (03/06/2017-03/12/2017) vs. (02/27/2017-03/05/2017) Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program ranker excludes programs duration <30 minutes. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long-term visitors included). 16-17 STD performance vs “Pequeños Gigantes USA,” (9/19/16-2/5/17 vs 2/6/17-3/12/117). Live+SD.

Related Articles


The grand finale of VEO CÓMO CANTAS will Feature Guest Advisors and a Group of Celebrities on Sunday, September 24


¿QUIERES SER MI HIJO? ViX’s New Romantic Comedy is Now Available Exclusively on ViX

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.