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Univision Network Reaches 9 Million Total Viewers 2+ with the 29th Annual Edition of “Premio Lo Nuestro a la Música Latina” and Outperforms CBS, NBC, FOX and CW Among Adults 18-34 for the Entire Night

By Univision PR Team

Feb 24, 2017

“Premio Lo Nuestro” Ranks as the No. 1 Broadcast Program of the Day Among Adults 18-49 in Los Angeles, New York, Miami, Houston and Sacramento

“Premio Lo Nuestro” was the No. 1 Most Social Program for the Day, Regardless of Language


NEW YORK – FEBRUARY 24, 2017 – The 29th annual edition of “Premio Lo Nuestro a la Música Latina” on Thursday February 23, 2017, attracted more young Adult 18-34 and Person 12-34 viewers than CBS, NBC, FOX and CW for the entire night. Broadcast from 8 p.m. to 11 p.m., PLN reached 9 million Total Viewers 2+, who tuned in to all or part of the three-hour airing. Last night’s telecast averaged 3.5 million Total Viewers 2+, 1.7 million Adults 18-49 and 764,000 Adults 18-34 and helped Univision out-deliver NBC, FOX and CW for the entire night among Adults 18-49.

Additionally, PLN was the third most-watched program on broadcast television with more Adult 18-34 viewers than the entire original lineups on NBC (“Superstore,” “Powerless,” “The Blacklist” and “The Blacklist: Redemption”), FOX (“MasterChef Junior” and “My Kitchen Rules”) and CW (“Supernatural” and “Riverdale”) as well as the Season 3 Finale of ABC’s “How to Get Away with Murder” and first-run episodes of CBS’ “The Great Indoors,” “Mom,” “Life In Pieces” and “Training Day.” The music award show also ranked within the top 10 programs on broadcast television with more Adults 18-49 than the entire original line-ups on NBC, FOX and CW as well as CBS’ “Life in Pieces” and “Training Day.”

Furthermore, PLN on Univision averaged more Hispanic viewers than the combined audience of the latest editions of the “American Music Awards,” “Billboard Music Awards” and “Country Music Awards” among Total Viewers 2+ and Adults 18-49.

Source: Nielsen, NPM Thursday (02/23/2017) 8:00pm-11:00pm, Univision’s 29th Annual “Premio Lo Nuestro Awards” telecast based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long-term visitors included). English-language award shows based on NPM-H for ABC’s “American Music Awards” (11/20/2016), “Billboard Music Awards” (05/22/2016) and “Country Music Awards” (11/02/2016). Live+SD.

LOCAL MARKET HIGHLIGHTS:

Coverage of “Premio Lo Nuestro” made Univision the No. 1 broadcast station during the time-period (8:00 pm-11:00 pm ET/PT) among:

  • Total Viewers 2+ in Los Angeles, Miami and Houston.
  • Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento.
  • Adults 18-34 in Los Angeles, Miami, Houston, Dallas, Chicago, San Francisco and Sacramento.

PLN was the No. 1 broadcast program of the day among:

  • Total Viewers 2+ in Miami.
  • Adults 18-49 in Los Angeles, New York, Miami, Houston and Sacramento.
  • Adults 18-34 in Los Angeles, Miami, Houston and Dallas.

Coverage of PLN outperformed ABC, CBS and NBC affiliates combined during the time-period among:

  • Total Viewers 2+ in Miami.
  • Adults 18-49 in Los Angeles and Miami.
  • Adults 18-34 in Los Angeles, Miami and Houston.

Source: Nielsen, NSI, Premio Lo Nuestro on Univision (02/23/17), 8:00 pm- 11:00 pm ET/PT: 7:00 pm- 10:00 pm CT/MT. Rankings based on absolute impressions. KMEX includes UMEX on Spectrum (formerly Time Warner Cable).

SOCIAL MEDIA AND DIGITAL HIGHLIGHTS:

On the day of the telecast, 325,000 people generated close to 520,000 interactions across Facebook and Twitter – making PLN the No. 1 most social program on television, regardless of language. Music fans also came together to talk about their favorite Latin artists on Instagram, Facebook, Twitter, Snapchat via PremioLoNuestro and by using the hashtag #PremioLoNuestro on their favorite social media platforms, which was used over 16,000 times throughout the night on Twitter.

In addition to the live broadcast on the Univision Network and streaming on Univision Now, fans were able to enjoy all the backstage action via PremioLoNuestro.com and the Univision Conecta app.

Source: Nielsen Social Content Ratings, 2/24 ranked by Total Interactions.

The day of the show PLN content featured on Univision’s website generated over 4.3 million page views, +13% more versus 2016, and videos generated 125,000 views, +136% more than 2016.

Source: Google Analytics.

CONTACT:
Mercedes Diez
212.455.5259
mdiez@univision.net
@UCIPRTeam

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