UniMás Delivered More Viewers Than the Combined Audience of Estrella and Azteca Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34
UniMás Broadcast Prime Highlights
Week of February 13, 2017 to February 19, 2017
- Last week, UniMás averaged 786,000 Total Viewers 2+, 369,000 Adults 18-49 and 150,000 young Adults 18-34 during broadcast prime.
- Versus the same week a year ago (02/15/16 – 02/21/16), UniMás attracted +13% more Total Viewers 2+ and +4% more Adults 18-49.
- UniMás delivered its second-highest rated week thus far in the current season during weekday prime (M-F 8-11pm) with 755,000 Total Viewers 2+ and 355,000 Adults 18-49 and averaged 149,000 young Adults 18-34.
- Head-to-head in the 8pm hour, “Moisés y los Diez Mandamientos” out-delivered Telemundo’s novela, “La Fan” (M-F), for the fifth consecutive week among Total Viewers 2+ (+30% adv., 1.4 Million vs. 1.1 Million) and Adults 18-49 (+32% adv., 626,000 vs. 473,000) and attracted +10% more young Adults 18-34 (246,000 vs. 224,000).
- “La Viuda Negra” (encore run) aired its final telecast on Monday night, averaging more viewers than its previous week’s performance among Total Viewers 2+ (+15% to 593,000), Adults 18-49 (+13% to 291,000) and young Adults 18-34 (+29% to 147,000).
- On Tuesday, UniMás premiered in the 9pm hour the series “Mujeres de Negro,” averaging 616,000 Total Viewers 2+, 312,000 Adults 18-49 and 135,000 young Adults 18-34 in its debut week. Compared to the previous four weeks, it grew the time-period (Tue-Fri 9-10pm) by +14% among both Total Viewers 2+ & Adults 18-49 and by +12% among young Adults 18-34.
- UniMás’ new 10pm dramatic series “Por Siempre Joan Sebastian” delivered 269,000 Total Viewers 2+, 130,000 Adults 18-49 and 63,000 young Adults 18-34 in its first week.
- On Saturday night, UniMás registered audience gains among Total Viewers 2+ (+18% to 811,000), Adults 18-49 (+3% to 363,000) and young Adults 18-34 (+19% to 169,000) over the prior Saturday thanks to its lineup which consisted of back-to-back movies, “Cine Cantinflas: El Señor Fotógrafo” and “Cineplex: Chasing Mavericks.”
- UniMás, on average, delivered more Total Viewers 2+ (+137%), Adults 18-49 (+156%) and young Adults 18-34 (+163%) than the combined audience of Estrella and Azteca.
Broadcast Prime Network Rankers
Week of February 13, 2017 to February 19, 2017
Source: Nielsen, NPM (02/13/2017-02/19/2017) vs. (02/06/20/17-02/12/2017) Mon-Sat 8pm-11pm/Sun 7pm-11pm. (02/14/2017-02/17/17) vs. (01/17/2017-02/10/2017) Tue-Fri 9-10pm. Live+SD.
