UniMás’ “Moisés y los Diez Mandamientos” Out-Delivers Telemundo’s “La Fan” for the Third Consecutive Week Among Total Viewers 2+ and Adults 18-49.
UniMás Broadcast Prime Highlights
Week of January 30, 2017 to February 5, 2017
Last week, UniMás averaged 633,000 Total Viewers 2+, 295,000 Adults 18-49 and 120,000 young Adults 18-34 during broadcast prime.
Versus the same week a year ago (02/01/16 – 02/07/16), UniMás attracted +19% more Total Viewers 2+ and +3% more Adults 18-49.
UniMás’ 8pm series, “Moisés y los Diez Mandamientos,” out-delivered Telemundo’s 8pm novela, “La Fan,” for the third consecutive week among Total Viewers 2+ (+10% adv., 1.3 million vs. 1.2 million) and Adults 18-49 (+7% adv., 578,000 vs. 538,000).
On Saturday night, UniMás’ back-to-back film line-up that included “Cine Cantinflas: Soy un Prófugo” followed by “Cineplex: Covert Operation” outperformed Telemundo in the 8pm to 11pm time period making it the No. 2 Spanish-language broadcast network on this night among Total Viewers 2+ (+6% adv.; 870,000 vs. 824,000).
UniMás delivered more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+66% adv.), Adults 18-49 (+74% adv.) and young Adults 18-34 (+79% adv.).
