Press

Rapid TV News: Univision News Increases Digital Audience

Jan 24, 2017

Univision News has closed 2016 with a significant audience increase across its digital platforms.


By: Juan Fernandez Gonzalez

One of the most followed news sources for the US Spanish-speaking community has found an important way of connecting to its target with digital and mobile platforms as well as Facebook, Twitter and YouTube.

In 2016, Univision News registered a yearly average audience increase of 46% for digital and mobile platforms, while recording a 121% growth on Facebook, 172% on Twitter and 56% on YouTube.

Additionally, UnivisionNews.com’s audience registered a yearly average increase of 46% in unique visits and 100% in page views compared with the prior year.

Univision’s news unit will keep an independent road in the future – it has been left out of the initial merger agreements with Mexico’s Televisa following the FCC’s authorization to increase the shares of the Mexican media company in the Hispanic group.

Source: Rapid TV News

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