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“Premios Univision Deportes” Delivers Highest-Rated Telecast Ever and Posts Double-Digit Growth Among Adults 18-49

Dec 20, 2016

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A tribute to Major League Baseball’s Miami Marlins Pitcher, José D. Fernández, at Premios Univision Deportes on December 18, 2016.


NEW YORK – DECEMBER 20, 2016 – Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI) that also includes UDN (Univision Deportes Network), the No. 1 Spanish-language sports network, delivered record ratings during the annual “Premios Univision Deportes” (Univision Sports Awards) telecast this past weekend. The sports awards reached 4.7 million Total Viewers 2+ who tuned in to all or part of the broadcast and grew its audience by +14 percent among Adults 18-49 year-over-year. “Premios Univision Deportes” averaged 1.5 million Total Viewers 2+ and 652,000 Adults 18-49. Additionally, Univision’s sports awards program outperformed 2016’s ESPYs among Hispanics by +109 percent. This year’s show aired on Sunday at 8:00 p.m. ET on Univision Network with a simulcast on UDN.

Source: Nielsen NPM Fast National Data.

LOCAL HIGHLIGHTS

“Premios Univision Deportes” saw growth versus last year’s telecast of the award show among:

  • Total Viewers 2+ in New York, Miami, Houston, Dallas and Sacramento.
  • Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento.
  • Adults 18-34 in New York, Miami, Chicago, Phoenix and Sacramento.

Source: Nielsen, NSI, Sunday (12/18/2016). Premios Deportes aired 8:00 p.m.-10:00 p.m. ET/PT, 7:00 p.m.-9:00 p.m. MT/CT. Growth vs. last year based on impressions, 2015 Premios Deportes (12/20/2015) 8:00 p.m.-10:00 p.m. ET/PT, 7:00 p.m.-9:00 p.m. MT/CT.

For more information on last night’s Premios Univision Deportes broadcast and the full list of winners, click here.

CONTACT:
Mercedes Diez
212.455.5259
mdiez@univision.net
@UCIPRTeam

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