Media Life Magazine: Univision Election Coverage Leads Hispanic TV

Nov 16, 2016



By: Diego Vasquez

When it came to last week’s presidential election, Univision was the network that U.S. Hispanic viewers turned to.

Univision peaked with 3.61 million Hispanic viewers in the 10 p.m. hour on election night, according to Nielsen. The hour was the No. 2 program of the week on Spanish-language broadcast.

The network’s coverage was broken up into multiple “programs.” Each hour in primetime, from 8 to 11 p.m., averaged at least 3 million Latino viewers. The 8 p.m. hour averaged 3.02 million, while the 9 p.m. hour averaged 3.28 million.

Univision also had the top program of the week on Spanish-language broadcast, Friday night’s World Cup qualifying match between Mexico and the U.S. The network’s coverage averaged 3.92 million total viewers.

All of that combined to help Univision finish first across the board for the week with 2.21 million total viewers and 1.04 million viewers 18-49.

Telemundo was second for the week with 1.69 million viewers and 850,00 18-49s.

Among the smaller networks, UniMás came in at 460,000 total viewers and 220,000 18-49s. Estrella TV averaged 260,000 viewers and 120,000 18-49s, while Azteca America averaged 80,000 viewers and 40,000 18-49s.

Mexico-U.S. also scores on cable

The match between Mexico and the U.S. was the top show of the week on Spanish-language broadcast, and it topped the week on Spanish-language cable.

Univision Deportes Network’s simulcast of the match averaged 549,000 Latino households, easily No. 1 for the week.

Source: Media Life Magazine

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