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Univision is No. 1 Network in Primetime on Friday Among Adults 18-49 Regardless of Language, Boosted by USA versus Mexico Qualifier Match

By Univision PR Team

Nov 15, 2016

Univision Broadcast of USA-Mexico Reaches 7.7 million Viewers and is Top-Rated World Cup Qualifying Match on Any Network in Over Three Years


NEW YORK – NOVEMBER 15, 2016 – Univision Deportes, the multimedia sports division of Univision Communications Inc., (UCI) that includes UDN, the No. 1 Spanish-language cable sports network, today announced strong results for Friday’s World Cup qualifying match between USA and Mexico. Friday’s match on Univision Network, simulcast on UDN, reached 7.7 million P2+, and averaged 4.6 million P2+ and 2.5 million Adults 18-49. This marks the best rated World Cup qualifier match on any network since the USA and Mexico match in March 2013.

Source: Nielsen, NPM, L+SD data, fast cume with 6 min qualifier, rating based on 8p-10p match window.

Furthermore, Univision’s local coverage of the match made it the No. 1 broadcast station during the time period (7:30 p.m. – 10:00 p.m. ET, live across time zones) among Total Viewers 2+ in Los Angeles. Additionally, Univision was the No. 1 broadcast station among Adults 18-49 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento, as well as No. 1 with Adults 18-34 in Los Angeles, New York, Houston, Dallas, San Francisco, Phoenix and Sacramento.

ADDITIONAL LOCAL HIGHLIGHTS

The USA vs. Mexico match on Univision was the No. 1 program of the day among:

  • Total Viewers 2+ in Los Angeles
  • Adults 18-49 in Los Angeles, Houston, Dallas and Sacramento
  • Adults 18-34 in Los Angeles, Houston*, San Francisco and Sacramento

The USA vs. Mexico match outperformed ABC, CBS, NBC and FOX combined in the time period (7:30 p.m. – 10:00 p.m. ET, live across time zones) among:

  • Total Viewers 2+ in Los Angeles
  • Adults 18-49 in Los Angeles, San Francisco and Sacramento
  • Adults 18-34 in Los Angeles, Houston, Dallas, San Francisco and Sacramento

The USA vs. Mexico match out-delivered the same match on FS1 among:

  • Total Viewers 2+ and Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
  • Adults 18-34 in Los Angeles, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento

Source: Nielsen, NSI, Univision (11/11/16), 7:30 pm-10:00 pm ET; live game across time zones. Total Day is defined as 6:00 am- 2:00 am. USA vs. Mexico match aired on FS1 (7:30 pm- 10:00 pm ET; live across time zones). Rankings based on average impressions. KMEX in Los Angeles includes UMEX on Time Warner Cable. Live +SD.

*Tied for #1 program of the day.

CONTACT:
Mercedes Diez
212.455.5259
mdiez@univision.net
@UCIPRTeam

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