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Univision Network Experienced Week-to-Week Growth Among Key Demographics

By Univision PR Team

Oct 25, 2016

Univision Broadcast Prime Highlights
Week of October 17, 2016 to October 23, 2016

For the week of October 17th, Univision experienced week-to-week audience gains among Total Viewers 2+ (+7%), Adults 18-49 (+9%) and young Adults 18-34 (+7%). Also, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on two nights among young Adults 18-34.

Airing Mon-Fri 8pm (except Wednesday), “Despertar Contigo” (Waking Up With You) saw week-to-week growth among Total Viewers 2+ (+3% to 1.5 million), Adults 18-49 (+2% to 642,000) and young Adults 18-34 (+2% to 309,000).

Airing Mon-Fri 9pm (with Wednesday at 8pm), “Tres Veces Ana” (Three Times Ana) experienced week-to-week growth among Total Viewers 2+ (+9% to 2.3 million), Adults 18-49 (+11% to 1.1 million) and young Adults 18-34 (+12% to 479,000).

Airing Mon-Fri 10pm (except Wednesday), “El Color de la Pasión” (The Color of Passion) experienced week-to-week growth among Total Viewers 2+ (+10% to 2.0 million), Adults 18-49 (+10% to 900,000) and young Adults 18-34 (+9% to 394,000).

On Wednesday, the third “Clinton/Trump Debate” aired 9-11:30pm and averaged 2.4 million Total Viewers 2+, 1.1 million Adults 18-49 and 474,000 young Adults 18-34. The debate consistently increased its audience levels in every half-hour from 9pm to 11pm among Total Viewers 2+, Adults 18-49 and young Adults 18-34.

On Saturday…

  • Airing 7:55-10pm, the Liga MX match “Queretaro vs. América” averaged 1.1 million Total Viewers 2+, 605,000 Adults 18-49 and 244,000 young Adults 18-34.
  • Next, “Crónicas de Sábado” averaged 846,000 Total Viewers 2+, 351,000 Adults 18-49 and 173,000 young Adults 18-34.

On Sunday…

  • Airing 7pm, “Sal y Pimienta” (Salt and Pepper) saw week-to-week growth among Total Viewers 2+ (+17% to 1.3 million) and Adults 18-49 (+10% to 492,000).
  • At 8pm, “La Banda” saw week-to-week growth among young Adults 18-34 (+4% to 318,000).
  • At 10pm, “Aquí y Ahora” (Here and Now), featuring the documentary “Hate Rising,” saw week-to-week growth among Total Viewers 2+ (+35% to 1.7 million), Adults 18-49 (+57% to 864,000) and young Adults 18-34 (+39% to 334,000).

Broadcast Prime Network Rankers
Week of October 17, 2016 to October 23, 2016

broadcast-prime-network-rankers-october-17-to-23-2016

 

Source: Nielsen. NPM (10/17/2016-10/23/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.

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