Press

Univision Network’s Presidential Debate Coverage Averaged 2.4 Million Total Viewers

By Univision PR Team

Oct 11, 2016

Univision Broadcast Prime Highlights
Week of October 3, 2016 to October 9, 2016

On Sunday…

  • The second “Clinton/Trump Debate” aired 9-11pm and averaged 2.4 million Total Viewers 2+, 1.1 million Adults 18-49 and 481,000 young Adults 18-34. The debate increased its audience in the second hour compared to the first hour among Total Viewers 2+ (+17%), Adults 18-49 (+24%) and young Adults 18-34 (+19%).
  • At 7pm, preceding the debate, “La Banda” averaged 1.3 million Total Viewers 2+, 566,000 Adults 18-49 and 252,000 young Adults 18-34.

For the week of October 3rd, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on two nights among young Adults 18-34.

Airing Mon-Fri 8pm, “Despertar Contigo” (Waking Up With You) averaged 1.6 million Total Viewers 2+, 671,000 Adults 18-49 and 330,000 young Adults 18-34.

Airing Mon-Fri 9pm, “Tres Veces Ana” (Three Times Ana) averaged 2.1 million Total Viewers 2+, 899,000 Adults 18-49 and 418,000 young Adults 18-34.

Airing Mon-Fri 10pm, “El Color de la Pasión” (The Color of Passion) averaged 1.7 million Total Viewers 2+, 752,000 Adults 18-49 and 345,000 young Adults 18-34.

On Saturday, Univision ranked as the No. 3 network among young Adults 18-34, outperforming NBC and FOX.

  • Airing 6:23-9pm, México vs. Nueva Zelanda averaged 1.6 million Total Viewers 2+, 905,000 Adults 18-49 and 410,000 young Adults 18-34.
  • At 9pm, an encore airing of “Crónicas de Juan Gabriel” averaged 1.1 million Total Viewers 2+, 424,000 Adults 18-49 and 218,000 young Adults 18-34. Next, at 10pm, the final episode in the five-part series averaged 1.6 million Total Viewers 2+, 625,000 Adults 18-49 and 270,000 young Adults 18-34.

Broadcast Prime Network Rankers
Week of October 3, 2016 to October 9, 2016

broadcast-prime-network-rankers-week-of-october-3-to-9-2016

Source: Nielsen. NPM (10/03/2016-10/09/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.

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