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UniMás Delivered More Viewers Than the Combined Audience of Estrella, Azteca and MundoMax Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

Oct 4, 2016

UniMás Broadcast Prime Highlights
Week of September 26, 2016 to October 2, 2016

UniMás, on average, delivered more Total Viewers 2+ (+17%), Adults 18-49 (+23%) and young Adults 18-34 (+16%) than the combined audience of Estrella, Azteca and MundoMax.

UniMás averaged 448,000 Total Viewers 2+, 205,000 Adults 18-49 and 78,000 Adults 18-34 for the entire week during prime.

UniMás’ series “Moisés y los Diez Mandamientos” reported week-to-week audience growth among Total Viewers 2+ (+2% to 628,000), Adults 18-49 (+1% to 295,000) and young Adults 18-34 (+6% to 100,000) during the 8pm hour.

Following at 9pm, “Ronca de Oro” also increased its audience over the previous week, attracting +4% more Total Viewers 2+ (to 512,000) and Adults 18-49 (to 220,000).

UniMás’ 10pm series “El Principe” grew its audience week-to-week among Total Viewers 2+ (+4% to 306,000), Adults 18-49 (+4% to 132,000) and young Adults 18-34 (+8% to 47,000).

UniMás Broadcast Prime Highlights
Week of September 26, 2016 to October 2, 2016

Source: Nielsen. NPM (09/26/2016-10/02/2016), Prior Week (09/19/2016-09/25/2016) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart.

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