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Univision Network’s La Banda Experienced Double-Digit Week-to-Week Growth Among Key Demographics

Sep 20, 2016

Univision Broadcast Prime Highlights
Week of September 12, 2016 to September 18, 2016

On Sunday, “La Banda” experienced double-digit week-to-week growth among Total Viewers 2+ (+11% to 1.5 million), Adults 18-49 (+20% to 645,000) and young Adults 18-34 (+16% to 273,000). Also…

  • Airing 7pm, “Sal y Pimienta” (Salt and Pepper) saw week-to-week growth among Total Viewers 2+ (+27% to 1.4 million), Adults 18-49 (+17% to 514,000) and young Adults 18-34 (+14% to 195,000).
  • At 10pm, “Aquí y Ahora” (Here and Now) saw week-to-week growth among Adults 18-49 (+2% to 552,000) and young Adults 18-34 (+10% to 241,000).

For the week of September 12th, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five nights among young Adults 18-34.

Airing Mon-Fri 8pm, “Despertar Contigo” (Waking Up With You) averaged 1.5 million Total Viewers 2+, 644,000 Adults 18-49 and 304,000 young Adults 18-34.

Airing Mon-Fri 9pm, “Tres Veces Ana” (Three Times Ana) averaged 1.8 million Total Viewers 2+, 797,000 Adults 18-49 and 343,000 young Adults 18-34.

Airing Mon-Fri 10pm, “El Color de la Pasion” (The Color of Passion) averaged 1.5 million Total Viewers 2+, 654,000 Adults 18-49 and 278,000 young Adults 18-34.

Univision’s Sábado Futbolero double-header featured Tigres vs. Puebla and America vs. Leon.

  • Airing 7:55-9:57pm, Tigres vs. Puebla averaged 931,000 Total Viewers 2+, 427,000 Adults 18-49 and 183,000 young Adults 18-49.
  • Next, America vs. Leon averaged 1.3 million Total Viewers 2+, 675,000 Adults 18-49 and 263,000 young Adults 18-34.

Broadcast Prime Network Rankers
Week of September 12, 2016 to September 18, 2016

broadcast-prime-network-rankers-week-of-september-12-to-18

Source: Nielsen. NPM (09/12/2016-09/18/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.

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