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On Saturday, Univision Ranked No. 2 Among Adults 18-49 and Young Adults 18-34 with Back-to-Back "Va Por Ti" Telecasts

By Univision PR Team

Sep 7, 2016

Univision Broadcast Prime Highlights
Week of August 29, 2016 to September 4, 2016

On Saturday, back-to-back episodes of “Va Por Ti” (Go for It) helped Univision rank as the No. 2 broadcast network among both young Adults 18-34 and Adults 18-49, outperforming CBS, NBC and FOX in each demographic.

  • Airing 7pm, the first telecast averaged 1.4 million Total Viewers 2+, 530,000 Adults 18-49 and 242,000 young Adults 18-34.
  • Next, the semi-final aired 9:12pm-11pm, averaging 1.8 million Total Viewers 2+, 725,000 Adults 18-49 and 337,000 young Adults 18-34.

For the week of August 29th, Univision:

  • Ranked as the No. 4 broadcast network among young Adults 18-34, outperforming CBS and FOX.
  • Out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night among young Adults 18-34.
  • Saw week-to-week growth among Total Viewers 2+ (+4%).

Airing Mon 8-10pm, Univision’s two-hour finale of “Un Camino Hacia el Destino” (A Path to Destiny):

  • Averaged 2.6 million Total Viewers 2+, 1.1 million Adults 18-49 and 492,000 young Adults 18-34.
  • Attracted more viewers to the time period compared to the prior four Mondays (+32% Total Viewers 2+, +27% Adults 18-49) and the comparable Monday in 2015 (+13% Total Viewers 2+, +10% Adults 18-49).

Airing Tue-Fri 8pm, the premiere week of “Despertar Contigo” (Waking Up with You) averaged 1.7 million Total Viewers 2+, 687,000 Adults 18-49 and 327,000 young Adults 18-34.

Airing Tue-Fri 9pm, “Tres Veces Ana” (Three Times Ana) averaged 1.8 million Total Viewers 2+, 788,000 Adults 18-49 and 343,000 young Adults 18-34.

Airing Mon-Fri 10pm, “Narcos” averaged 1.0 million Total Viewers 2+, 451,000 Adults 18-49 and 218,000 young Adults 18-34.

Broadcast Prime Network Rankers
Week of August 29, 2016 to September 4, 2016

Broadcast Prime Network Rankers - Aug 29 to Sept 4, 2016

Source: Nielsen. NPM (08/29/2016-09/04/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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