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Univision Outperformed ABC, CBS and FOX for the Week Among Young Adults 18-34

Aug 16, 2016

Univision Broadcast Prime Highlights
Week of August 8, 2016 to August 14, 2016

For the week of August 8th, Univision…

  • Ranked as the No. 3 broadcast network among young Adults 18-34, outperforming ABC, CBS and FOX.
  • Out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six nights among young Adults 18-34.

Airing Mon-Fri 8pm, “Un Camino Hacia el Destino” (A Path to Destiny) helped Univision rank as the No. 3 network in the hour among young Adults 18-34, outperforming CBS and FOX. “Un Camino Hacia el Destino” averaged 2.0 million Total Viewers 2+, 801,000 Adults 18-49 and 395,000 young Adults 18-34.

Airing Mon-Fri 9pm, “Tres Veces Ana” (Three Times Ana) helped Univision rank as the No. 3 network in the hour among young Adults 18-34, outperforming ABC, CBS and FOX. “Tres Veces Ana” averaged 1.8 million Total Viewers 2+, 848,000 Adults 18-49 and 405,000 young Adults 18-34.

Airing Mon-Fri 10pm, a second episode of “Tres Veces Ana” helped Univision rank as the No. 3 network in the hour among young Adults 18-34 and Adults 18-49, outperforming ABC, CBS and FOX in both demographics. “Tres Veces Ana” averaged 1.6 million Total Viewers 2+, 775,000 Adults 18-49 and 355,000 young Adults 18-34.

On Saturday, airing back-to-back Liga MX matches…

  • Univision ranked as the No. 3 broadcast network among young Adults 18-34, outperforming ABC, CBS and FOX.
  • Airing 7:55-9:58pm, Monterrey vs. Necaxa averaged 695,000 Total Viewers 2+, 371,000 Adults 18-49 and 163,000 young Adults 18-34.
  • Next, America vs. Monarcas averaged 892,000 Total Viewers 2+, 512,000 Adults 18-49 and 249,000 young Adults 18-34.

On Sunday…

  • Airing 7-8pm, “Aquí y Ahora” (Here and Now) saw week-to-week growth among Total Viewers 2+ (+7% to 1.3 million), Adults 18-49 (+11% to 537,000) and young Adults 18-34 (+15% to 226,000).
  • Next, airing 8-10pm, “Va Por Ti” (This One’s For You) averaged 1.5 million Total Viewers 2+, 607,000 Adults 18-49 and 233,000 young Adults 18-34.
  • Finally, “Sal y Pimienta” (Salt and Pepper) averaged 1.2 million Total Viewers 2+, 466,000 Adults 18-49 and 195,000 young Adults 18-34.

Broadcast Prime Network Rankers
Week of August 8, 2016 to August 14, 2016

CHART Weekly Highlights 8.16.16

Source: The Nielsen Company. NPM (08/08/2016-08/14/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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