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UniMás Beat Telemundo on Saturday and Sunday Night with Adults 18-49

By Univision PR Team

Jul 19, 2016

UniMás Reported Season-to-Date Audience Growth with Total Viewers 2+ (+17%) and Adults 18-49 (+9%)

UniMás Broadcast Prime Highlights – Week of July 11 to July 17, 2016

UniMás ranked as the No. 2 Spanish-language network on Saturday night, beating Telemundo for the second consecutive Saturday with Adults 18-49 (+3%).

  • At 8pm, the Cine Cantinflas movie presentation of “Si Yo Fuera Diputado” attracted 595,000 Total Viewers 2+, 264,000 Adults 18-49 and 102,000 young Adults 18-34. Airing head-to-head with Telemundo’s “Que Noche,” UniMás’ movie presentation reported double-digit percentage advantages over Telemundo among Adults 18-49 (+25%) and young Adults 18-34 (+17%).
  • Following at 10pm, UniMás aired the Liga Mexicana soccer match between Necaxa and Cruz Azul. The live soccer match attracted 345,000 Total Viewers 2+, 204,000 Adults 18-49 and 100,000 young Adults 18-34.

UniMás maintained its No. 2 Spanish-language network on Sunday night, out-delivering Telemundo among both Total Viewers 2+ (+1%) and Adults 18-49 (+1%).

In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season with Total Viewers 2+ (+17%) and Adults 18-49 (+9%).

UniMás, on average, delivered more Total Viewers 2+ (+31%), Adults 18-49 (+59%) and young Adults 18-34 (+44%) viewers than the combined audience of Estrella, Azteca and MundoMax.

UniMás Broadcast Prime Highlights – Week of July 11 to July 17, 2016

Broadcast Prime Network Rankers - July 11 to 17 - 2016

Source: Nielsen. NPM (07/11/2016-07/17/2016), Prior Week (07/04/2016-07/10/2016), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. Season-over-season comparison based on 2015/16 (09/21/15-07/17/16) and 2014/15 (09/22/14-07/19/15), Most Current.

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