Univision Outperforms CBS and FOX Among Young Adults 18-34 During Season Premiere of “Tres Veces Ana” (Three Times Ana)

May 24, 2016

Premiere Reaches 4.0 Million Total Viewers 2+ During Two-Hour Broadcast

Tres Veces Ana (twitter)

NEW YORK – MAY 24, 2016 – The premiere of the Univision Network’s much anticipated telenovela, “Tres Veces Ana” (Three Times Ana), reached 4.0 million Total Viewers 2+ who tuned in to all or part of the two-hour broadcast that aired last night, Monday May 23, from 9:00 p.m. to 11:00 p.m. ET. The show averaged 2.3 million Total Viewers 2+, 1.1 million Adults 18-49, 593,000 young Adults 18-34 and 727,000 Persons 12-34. The premiere made Univision the No. 3 Broadcast Network during the two-hour airing and for the entire night, outperforming CBS and FOX among young Adults 18-34 and Persons 12-34.

Last night’s premiere of “Tres Veces Ana”:

  • Positioned Univision as the No. 4 Broadcast Network, beating FOX, among Adults 18-49.
  • Was the fifth most-watched program on broadcast television with more young Adult 18-34 viewers than the entire original line-ups on CBS (“The Price Is Right Primetime Special” “The Odd Couple” and “Person of Interest”) and CW (“Reign” and “Whose Line Is It Anyway”) as well as first-run episodes of FOX’s “Houdini & Boyle” and the season finale of NBC’s “Blindspot.”
  • Ranked among the top 10 programs on broadcast television among key Adults 18-49.
  • Delivered more Total Viewers 2+ (+3%), Adults 18-49 (+18%), young Adults 18-34 (+32%) and Persons 12-34 (+20%) to the time period versus comparable night in 2015.

Source: Nielsen, NPM Monday (05/23/2016) 8:00pm-11:00pm.  Univision’s primetime line-up consisting of “Un Camino Hacia el Destino” and premiere of “Tres Veces Ana” based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings.  Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audiences (short term and long term visitors included). Live+SD.

In Los Angeles, the “Tres Veces Ana” premiere made Univision the No. 1 broadcast station in the 9:00 p.m. – 11:00 p.m. (ET/PT) time period and the No. 1 program of the day among young Adults 18-34 and Adults 18-49.

Source: Nielsen, NSI, Monday (5/23/16). “Tres Veces Ana” debut aired 9:00pm-11:00pm PT.  Total Day is defined as Monday-Sunday 6:00am-2:00am. Rankings based on absolute impressions. KMEX UNI includes UMEX on Time Warner Cable. Live+SD.

The premiere of “Tres Veces Ana” counted with cast participation in live interactions garnering strong fan engagement. Highlights include:

  • The hashtag #3VecesAna garnered more than 400 million impressions.

Source: Keyhole, May 20th to May 24th

  • Facebook Live with cast on Univision and UniNovelas pages generated over 400k video views.

Source: Facebook Insights

  • On Snapchat, “Tres Veces Ana” story featuring the cast garnered more than half million duplicated views.

Source: Snapchat

Esther Mireya Tejeda


Related Articles


This Week LA VOZ DE LA MAÑANA Gets Ready to Score with Compelte Coverage of CONMEBOL’s Copa America 2024


This Sunday Cuban Author Ismael Cala Discusses His New Book & Presidential Aspirations on AL PUNTO CON JORGE RAMOS

By clicking submit you agree to our Privacy Policy and Terms of service.