Univision Outperforms CBS and FOX Among Young Adults 18-34 During Season Premiere of “Tres Veces Ana” (Three Times Ana)

By Univision PR Team

May 24, 2016

Premiere Reaches 4.0 Million Total Viewers 2+ During Two-Hour Broadcast

Tres Veces Ana (twitter)

NEW YORK – MAY 24, 2016 – The premiere of the Univision Network’s much anticipated telenovela, “Tres Veces Ana” (Three Times Ana), reached 4.0 million Total Viewers 2+ who tuned in to all or part of the two-hour broadcast that aired last night, Monday May 23, from 9:00 p.m. to 11:00 p.m. ET. The show averaged 2.3 million Total Viewers 2+, 1.1 million Adults 18-49, 593,000 young Adults 18-34 and 727,000 Persons 12-34. The premiere made Univision the No. 3 Broadcast Network during the two-hour airing and for the entire night, outperforming CBS and FOX among young Adults 18-34 and Persons 12-34.

Last night’s premiere of “Tres Veces Ana”:

  • Positioned Univision as the No. 4 Broadcast Network, beating FOX, among Adults 18-49.
  • Was the fifth most-watched program on broadcast television with more young Adult 18-34 viewers than the entire original line-ups on CBS (“The Price Is Right Primetime Special” “The Odd Couple” and “Person of Interest”) and CW (“Reign” and “Whose Line Is It Anyway”) as well as first-run episodes of FOX’s “Houdini & Boyle” and the season finale of NBC’s “Blindspot.”
  • Ranked among the top 10 programs on broadcast television among key Adults 18-49.
  • Delivered more Total Viewers 2+ (+3%), Adults 18-49 (+18%), young Adults 18-34 (+32%) and Persons 12-34 (+20%) to the time period versus comparable night in 2015.

Source: Nielsen, NPM Monday (05/23/2016) 8:00pm-11:00pm.  Univision’s primetime line-up consisting of “Un Camino Hacia el Destino” and premiere of “Tres Veces Ana” based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings.  Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audiences (short term and long term visitors included). Live+SD.

In Los Angeles, the “Tres Veces Ana” premiere made Univision the No. 1 broadcast station in the 9:00 p.m. – 11:00 p.m. (ET/PT) time period and the No. 1 program of the day among young Adults 18-34 and Adults 18-49.

Source: Nielsen, NSI, Monday (5/23/16). “Tres Veces Ana” debut aired 9:00pm-11:00pm PT.  Total Day is defined as Monday-Sunday 6:00am-2:00am. Rankings based on absolute impressions. KMEX UNI includes UMEX on Time Warner Cable. Live+SD.

The premiere of “Tres Veces Ana” counted with cast participation in live interactions garnering strong fan engagement. Highlights include:

  • The hashtag #3VecesAna garnered more than 400 million impressions.

Source: Keyhole, May 20th to May 24th

  • Facebook Live with cast on Univision and UniNovelas pages generated over 400k video views.

Source: Facebook Insights

  • On Snapchat, “Tres Veces Ana” story featuring the cast garnered more than half million duplicated views.

Source: Snapchat

Esther Mireya Tejeda


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