Press

UniMás Beat Telemundo for the Sixteenth Consecutive Saturday Night with Adults 18-49 and Young Adults 18-34

By Univision PR Team

Apr 26, 2016

UniMás Broadcast Prime Highlights – Week of April 18, 2016 to April 24, 2016

UniMás ranked as the No. 2 Spanish-language network for the sixteenth consecutive Saturday night, beating Telemundo with Adults 18-49 (+90%) and young Adults 18-34 (+145%).  UniMás also out-delivered Telemundo among Total Viewers 2+ (+44%) for the seventh consecutive Saturday night.

  • Season-to-date, UniMás ranks as the No. 2 Spanish-language network on Saturday nights with Total Viewers 2+ (+5%), Adults 18-49 (+15%) and young Adults 18-34 (+15%).
    • UniMás kicked off the night with a Cine Cantinflas movie presentation of “El Circo.” The film attracted 676,000 Total Viewers 2+, 285,000 Adults 18-49 and 113,000 young Adults 18-34.
    • Following at 9pm, the UniMás feature film “Sniper: Reloaded” built on its lead-in and delivered 706,000 Total Viewers 2+, 358,000 Adults 18-49 and 156,000 young Adults 18-34.
    • UniMás’ back-to-back movie lineup out-delivered Telemundo’s entire primetime lineup including “Qué Noche,” “Detrás de la Fama” and “Reina del Sur” with Total Viewers 2+, Adults 18-49 and young Adults 18-34.

Versus the same week a year ago (04/20/15 – 04/26/15), UniMás attracted more Total Viewers 2+ (+40%), Adults 18-49 (+32%) and young Adults 18-34 (+33%).

In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+21%), Adults 18-49 (+13%) and young Adults 18-34 (+6%) during broadcast prime.

UniMás, on average, delivered more Total Viewers 2+ (+59%) and young Adults 18-34 (+93%), and more than double the Adults 18-49 (+101%) viewers than the combined audience of Estrella, Azteca and MundoMax.

Source: The Nielsen Company. NPM (04/18/2016-04/24/2016), Prior Week (04/11/2016-04/17/2016).  Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.  Strict daypart. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. Season-over-season comparison based on 2015/16 (09/21/15-04/24/16) and 2014/15 (09/22/14-04/26/15), Most Current.

Broadcast Prime Network Rankers – Week of April 18, 2016 to April 24, 2016

Chart week of 4.18.16

Source: The Nielsen Company. NPM (04/18/2016-04/24/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

Related Articles

Press

Combate Global Announces World Championship Event For Friday, October 7, Live on Univision and TUDN

Press

Univision’s MIRA QUIÉN BAILA ALL STARS Heads Back to the Stage and Reveals Celebrity Contestants for 10th Edition

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading