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UniMás Beat Telemundo for the Fifteenth Consecutive Saturday Night with Adults 18-49 and Young Adults 18-34

Apr 19, 2016

UniMás Broadcast Prime Highlights – Week of April 11, 2016 to April 17, 2016

UniMás ranked as the No. 2 Spanish-language network for the fifteenth consecutive Saturday night, beating Telemundo with Adults 18-49 (+26%) and young Adults 18-34 (+71%).  UniMás also out-delivered Telemundo among Total Viewers 2+ (+18%) for the sixth consecutive Saturday night.

  • Season-to-date, UniMás ranks as the No. 2 Spanish-language network on Saturday nights with Total Viewers 2+ (+4%), Adults 18-49 (+14%) and young Adults 18-34 (+13%).
    • UniMás kicked off the night with a special movie presentation of “Selena.” The film attracted 904,000 Total Viewers 2+ (+16%), 399,000 Adults 18-49 (+17%) and 231,000 young Adults 18-34 (+46%) increasing its audience over the prior week’s title “El Mago,”
    • Following at 9:30pm, the UniMás feature film presentation “The Heroic Trio” delivered 583,000 Total Viewers 2+, 287,000 Adults 18-49 and 142,000 young Adults 18-34
    • UniMás’ back-to-back movie lineup out-delivered Telemundo’s entire primetime lineup including “Qué Noche” and “Reina del Sur” with young Adults 18-34.

Versus the same week a year ago (04/13/15 – 04/19/15), UniMás attracted more Total Viewers 2+ (+3%).

In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+19%), Adults 18-49 (+9%) and young Adults 18-34 (+6%) during broadcast prime.

The Monday-Friday 8pm “Rosa de Guadalupe” built its week-over-week audience among Total Viewers 2+ (+8% to 538,000), Adults 18-49 (+6% to 281,000) and young Adults 18-34 (+17% to 140,000).

Airing at 9pm, the Monday-Friday dramatic series “Lady, La Vendedora de Rosas” built its week-over-week audience among Total Viewers 2+ (+9% to 714,000), Adults 18-49 (+11% to 395,000) and young Adults 18-34 (+9% to 176,000).

UniMás’ dramatic series “La Viuda Negra 2” (Black Widow 2) built it audience at 10pm among Total Viewers 2+ (+7% to 648,000), Adults 18-49 (+10% to 358,000) and young Adults 18-34 (+13% to 150,000).

UniMás, on average, delivered more among Total Viewers 2+ (+68%) and more than double the Adults 18-49 (+105%) and young Adults 18-34 (+116%) viewers than the combined audience of Estrella, Azteca and MundoMax.

Source: The Nielsen Company. NPM (04/11/2016-04/17/2016), Prior Week (04/04/2016-04/10/2016).  Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.  Strict daypart. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. Season-over-season comparison based on 2015/16 (09/21/15-04/17/16) and 2014/15 (09/22/14-04/19/15), Most Current.

Broadcast Prime Network Rankers – Week of April 11, 2016 to April 17, 2016

Chart week of 4.11.16

Source: The Nielsen Company. NPM (04/11/2016-04/17/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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