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Last Week, Univision Ranked as the No. 5 Broadcast Network Among Both Young Adults 18-34 and Adults 18-49

By Univision PR Team

Mar 22, 2016

Univision Broadcast Prime Highlights – Week of March 14, 2016 to March 20, 2016

  • Last week (M-SU), Univision ranked as the No. 5 broadcast network among both young Adults 18-34 and Adults 18-49. Also, Univision saw week-to-week growth among Adults 18-49 (+1%) and out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five nights among young Adults 18-34.
  • The Super Tuesday round-up special “Destino 2016” …
    • Averaged 1.6 million Total Viewers 2+, 712,000 Adults 18-49 and 347,000 young Adults 18-34.
    • Ranked within the Top 15 most-watched programs on all of broadcast television among young Adults 18-34.
  • Airing M-F 8pm, “Sueño de Amor” (Dream of Love) averaged 1.8 million Total Viewers 2+, 882,000 Adults 18-49 and 463,000 young Adults 18-34.
  • Airing M-F 9pm, “Pasión y Poder” (Passion and Power) averaged 2.1 million Total Viewers 2+, 1.0 million Adults 18-49 and 486,000 young Adults 18-34.
  • Airing M-F 10pm, “El Hotel de los Secretos” (The Hotel of Secrets) averaged 1.9 million Total Viewers 2+, 911,000 Adults 18-49 and 403,000 young Adults 18-34.
  • On Saturday, airing two Liga Mexicana matches, Univision ranked as the No. 3 broadcast network among young Adults 18-34, outperforming NBC and FOX…
    • Airing 6:55-8:56pm, “America vs. Leon” averaged 1.3 million Total Viewers 2+, 757,000 Adults 18-49 and 341,000 young Adults 18-34.
    • Next, “Monterrey vs. Guadalajara” averaged 1.3 million Total Viewers 2+, 759,000 Adults 18-49 and 330,000 young Adults 18-34.
    • Univision’s entire Saturday prime lineup ranked among the top 10 programs for the night with Total Viewers 2+, Adults 18-49 and young Adults 18-34.
  • On Sunday…
    • Airing 7-8pm, “Aquí y Ahora” (Here and Now) saw week-to-week growth among Total Viewers 2+ (+9% to 1.3 million), Adults 18-49 (+9% to 541,000) and young Adults 18-34 (+3% to 235,000).
    • Airing 8-10:05pm, “Nuestra Belleza Latina” (Our Latin Beauty) saw week-to-week growth among Total Viewers 2+ (+15% to 2.1 million), Adults 18-49 (+19% to 973,000) and young Adults 18-34 (+3% to 387,000).
    • Finally, “Sal y Pimienta” (Salt and Pepper) saw week-to-week growth among Total Viewers 2+ (+25% to 2.0 million), Adults 18-49 (+40% to 910,000) and young Adults 18-34 (+25% to 313,000).
    • Univision’s entire Sunday prime lineup ranked among the top 20 programs for the night with Total Viewers 2+, Adults 18-49 and young Adults 18-34.

 Univision Broadcast Prime Highlights – Week of March 14, 2016 to March 20, 2016

Chart week of 3.14.16

Source: The Nielsen Company. NPM (03/14/2016-03/20/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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