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UniMás Outperformed Telemundo on Saturday and Sunday for the Second Consecutive Week

By Univision PR Team

Feb 23, 2016

UniMás Broadcast Prime Highlights
Week of February 15, 2016 to February 21, 2016

For the second consecutive weekend, UniMás was the No. 2 Spanish-language network beating Telemundo for the entire weekend among Total Viewers 2+ (+45%), Adults 18-49 (+65%) and young Adults 18-34 (+71%).

UniMás ranked as the No. 2 Spanish-language network for the seventh consecutive Saturday night and attracted more than double the Adults 18-49 (+120%) and young Adults 18-34 (+153%) compared to Telemundo. UniMás also reported double-digit percentage gains over Telemundo among Total Viewers 2+ (+51%) on Saturday night.

  • Airing head-to-head, UniMás’ Cine Cantinflas film “El Ministro y Yo” attracted 886,000 Total Viewers 2+, 385,000 Adults 18-49 and 181,000 young Adults 18-34.
  • Following at 9pm, the UniMás feature film presentation “Killers” built on its lead-in delivered 933,000 Total Viewers 2+, 503,000 Adults 18-49 and 233,000 young Adults 18-34.
  • In fact, UniMás’ back-to-back movie lineup out-delivered Telemundo’s entire primetime lineup including “Qué Noche” and “America’s Funniest Videos” with Total Viewers 2+, Adults 18-49 and young Adults 18-34.

On Sunday night, UniMás maintained its position as the No. 2 Spanish-language network over Telemundo among Total Viewers 2+ (+18%), Adults 18-49 (+14%) and young Adults 18-34 (+19%).

  • UniMás kicked off the night with the Cineplex film, “Decline of An Empire” and attracted 549,000 Total Viewers 2+, 278,000 Adults 18-49 and 119,000 young Adults 18-34.
  • Following at 8pm, UniMás’ feature presentation “Apocalypto” built on its lead-in and attracted 1.2 million Total Viewers 2+, 589,000 Adults 18-49 and 308,000 young Adults 18-34.

Versus the same week a year ago (02/16/15 – 02/22/15), UniMás attracted more Total Viewers 2+ (+17%), Adults 18-49 (+6%) and young Adults 18-34 (+20%).

In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+17%) and Adults 18-49 (+9%) during broadcast prime.

UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoMax among Total Viewers 2+ (+51%) and more than double the Adults 18-49 (+117%) and young Adults 18-34 (+128%).

UniMás Broadcast Prime Highlights
Week of February 15, 2016 to February 21, 2016

Broadcast Prime Network Rankers - February 15-21, 2016

Source: The Nielsen Company. NPM (02/15/2016-02/21/2016), Prior Week (02/08/2016-02/14/2016), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. Season-over-season comparison based on 2015/16 (09/21/15-02/21/16) and 2014/15 (09/22/14-02/22/15), Most Current.

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