Press

UniMás Beat Telemundo on Saturday Night Among Adults 18-49

Jan 12, 2016

UniMás Reported Season-over-Season Audience Growth Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

UniMás Broadcast Prime Highlights
Week of January 4, 2016 to January 10, 2016

UniMás ranked as the No. 2 Spanish-language network on Saturday night among Adults 18-49, delivering more Adults 18-49 viewers (+2%) than Telemundo.

  • Airing head-to-head, UniMás, Cine Cantinflas movie “El Portero” out-delivered Telemundo’s movie presentation of “Madagascar 3” among Total Viewers 2+ (+38%) Adults 18-49 (+31%) and young Adults 18-34 viewers (+17%).

In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+19%) and Adults 18-49 (+9%) during broadcast prime.

UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoMax among Total Viewers 2+ (+22%) and more than double the Adults 18-49 (+62%) and young Adults 18-34 (+65%).

Broadcast Prime Network Rankers Jan 4 to Jan 10, 2016

Source: Nielsen, NPM (1/4/16-1/10/16), Prior Week (12/28/15-1/3/16),  Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Season-over-season comparison based on 2015/16 (09/21/15-1/10/16) and 2014/15 (09/22/14-1/9/15), Most Current.

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