Press

UniMás Beat Telemundo on Saturday Night Among Adults 18-49

By Univision PR Team

Jan 12, 2016

UniMás Reported Season-over-Season Audience Growth Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

UniMás Broadcast Prime Highlights
Week of January 4, 2016 to January 10, 2016

UniMás ranked as the No. 2 Spanish-language network on Saturday night among Adults 18-49, delivering more Adults 18-49 viewers (+2%) than Telemundo.

  • Airing head-to-head, UniMás, Cine Cantinflas movie “El Portero” out-delivered Telemundo’s movie presentation of “Madagascar 3” among Total Viewers 2+ (+38%) Adults 18-49 (+31%) and young Adults 18-34 viewers (+17%).

In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+19%) and Adults 18-49 (+9%) during broadcast prime.

UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoMax among Total Viewers 2+ (+22%) and more than double the Adults 18-49 (+62%) and young Adults 18-34 (+65%).

Broadcast Prime Network Rankers Jan 4 to Jan 10, 2016

Source: Nielsen, NPM (1/4/16-1/10/16), Prior Week (12/28/15-1/3/16),  Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Season-over-season comparison based on 2015/16 (09/21/15-1/10/16) and 2014/15 (09/22/14-1/9/15), Most Current.

###

Related Articles

Press

LA USURPADORA, THE MUSICAL Starring Isabella Castillo, Alan Estrada, & Valentina Premieres on June 15, on ViX

Press

ISLA BRAVA: Love, Lies and Mystery Unravel in Two New Episodes Today on ViX

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading