UniMás Broadcast Prime Highlights
Week of December 28, 2015 to January 3, 2016
- In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+21%), Adults 18-49 (+13%) and young Adults 18-34 (+7%) during broadcast prime.
- Versus the same week a year ago (12/29/14 – 01/04/15), UniMás attracted more Total Viewers 2+ (+40%), Adults 18-49 (+22%) and young Adults 18-34 (+6%) during primetime this past week.
- UniMás, on average, delivered more than double the viewers than the combined audience of Estrella, Azteca and MundoMax among Total Viewers 2+ (+113%) and more than double the Adults 18-49 (+204%) and young Adults 18-34 (+260%).
Source: Nielsen, NPM (12/21/15-12/27/15), Prior Week (12/21/15-12/27/15), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Season-over-season comparison based on 2015/16 (09/21/15-1/03/16) and 2014/15 (09/22/14-1/4/15), Most Current.
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