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UniMás Reported Season-over-Season Audience Growth Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

Dec 8, 2015

UniMás Broadcast Prime Highlights – Week of November 30, 2015 to December 6, 2015

  • Compared to the prior week, UniMás reported double-digit percentage growth among Total Viewers 2+ (+17% to 837,000), Adults 18-49 (+22% to 432,000) and Adults 18-34 (+32% to 204,000).
  • Versus the same week a year ago (12/01/14 – 12/07/14), UniMás also attracted significantly more Total Viewers 2+ (+40%), Adults 18-49 (+29%) and Adults 18-34 (+21%).
  • UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoMax among Total Viewers 2+ (+72%), Adults 18-49 (+122%) and young Adults 18-34 (+140%).
  • In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+19%), Adults 18-49 (+11%) and Adults 18-34 (+5%) during broadcast prime.

Source: Nielsen, NPM (11/30/15-12/06/15), Prior Week (11/23/15-11/29/15) & Year Prior (12/01/14-12/07/14),  Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Season-over-season comparison based on 2015/16 (09/21/15-12/06/15) and 2014/15 (09/22/14-12/07/14), Most Current.

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