Last Week, Univision Ranked as the No. 4 Network Among Young Adults 18-34, Outperforming CBS
Univision Broadcast Prime Highlights
Week of November 16, 2015 to November 22, 2015
- In the November sweep-to-date, Univision Network is the 5th largest network in the country among Total Viewers 2+, Adults 18-49 and young Adults 18-34.
- Last week (M-SU), Univision grew week-to-week (Total Viewers 2+: +18%, Adults 18-49: +22% and young Adults 18-34: +28%) and ranked as the No. 4 network among young Adults 18-34, outperforming CBS. Also, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five nights among young Adults 18-34.
- Airing M-F 8pm, “Antes Muerta Que Lichita” (I’d Rather be Dead Than Ordinary) saw week-to-week growth among Total Viewers 2+ (+6% to 2.2 million), Adults 18-49 (+4% to 1.1 million) and young Adults 18-34 (+3% to 482,000).
- Airing M-F 9pm, “Pasión y Poder” (Passion and Power) saw week-to-week growth among Total Viewers 2+ (+3% to 2.4 million), Adults 18-49 (+7% to 1.2 million) and young Adults 18-34 (+10% to 526,000).
- At 10pm, “Yo No Creo En Los Hombres” (I Don’t Trust Men) saw week-to-week growth among Total Viewers 2+ (+9% to 2.2 million), Adults 18-49 (+14% to 1.1 million) and young Adults 18-34 (+18% to 480,000).
- On Thursday night, the Latin Grammys helped make Univision the No. 2 network among young Adults 18-34, outperforming CBS, NBC and FOX. The awards show averaged 4.0 million Total Viewers 2+, 2.2 million Adults 18-49 and 1.1 million young Adults 18-34.
- On Saturday, “Sabadazo” saw week-to-week growth among Total Viewers 2+ (+5% to 1.1 million), Adults 18-49 (+3% to 515,000) and young Adults 18-34 (+7% to 226,000).
- On Sunday, Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and young Adults 18-34.
- At 7pm, “Aquí y Ahora” (Here and Now) saw week-to-week growth among Total Viewers 2+ (+3% to 2.0 million) and young Adults 18-34 (+13% to 382,000).
- At 8pm, “La Banda” saw week-to-week growth among Total Viewers 2+ (+4% to 2.3 million) and Adults 18-49 (+3% to 1.1 million).
- Finally at 10pm, “Sal y Pimienta” (Salt and Pepper) saw week-to-week growth among Total Viewers 2+ (+6% to 1.8 million), Adults 18-49 (+7% to 775,000) and young Adults 18-34 (+15% to 345,000).
Broadcast Prime Network Rankers
Week of November 16, 2015 to November 22, 2015
Source: The Nielsen Company. NPM (11/16/2015-11/22/2015), November 2015 Sweep-to-date (10/29/15-11/22/15), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.
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