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Univision Network Set To Finish November Sweep As 5th Largest Network in the Country Among Key Demos

By Univision PR Team

Nov 24, 2015

Last Week, Univision Ranked as the No. 4 Network Among Young Adults 18-34, Outperforming CBS


Univision Broadcast Prime Highlights
Week of November 16, 2015 to November 22, 2015

  • In the November sweep-to-date, Univision Network is the 5th largest network in the country among Total Viewers 2+, Adults 18-49 and young Adults 18-34.
  • Last week (M-SU), Univision grew week-to-week (Total Viewers 2+: +18%, Adults 18-49: +22% and young Adults 18-34: +28%) and ranked as the No. 4 network among young Adults 18-34, outperforming CBS. Also, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five nights among young Adults 18-34.
  • Airing M-F 8pm, “Antes Muerta Que Lichita” (I’d Rather be Dead Than Ordinary) saw week-to-week growth among Total Viewers 2+ (+6% to 2.2 million), Adults 18-49 (+4% to 1.1 million) and young Adults 18-34 (+3% to 482,000).
  • Airing M-F 9pm, “Pasión y Poder” (Passion and Power) saw week-to-week growth among Total Viewers 2+ (+3% to 2.4 million), Adults 18-49 (+7% to 1.2 million) and young Adults 18-34 (+10% to 526,000).
  • At 10pm, “Yo No Creo En Los Hombres” (I Don’t Trust Men) saw week-to-week growth among Total Viewers 2+ (+9% to 2.2 million), Adults 18-49 (+14% to 1.1 million) and young Adults 18-34 (+18% to 480,000).
  • On Thursday night, the Latin Grammys helped make Univision the No. 2 network among young Adults 18-34, outperforming CBS, NBC and FOX. The awards show averaged 4.0 million Total Viewers 2+, 2.2 million Adults 18-49 and 1.1 million young Adults 18-34.
  • On Saturday, “Sabadazo” saw week-to-week growth among Total Viewers 2+ (+5% to 1.1 million), Adults 18-49 (+3% to 515,000) and young Adults 18-34 (+7% to 226,000).
  • On Sunday, Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and young Adults 18-34.
    • At 7pm, “Aquí y Ahora” (Here and Now) saw week-to-week growth among Total Viewers 2+ (+3% to 2.0 million) and young Adults 18-34 (+13% to 382,000).
    • At 8pm, “La Banda” saw week-to-week growth among Total Viewers 2+ (+4% to 2.3 million) and Adults 18-49 (+3% to 1.1 million).
    • Finally at 10pm, “Sal y Pimienta” (Salt and Pepper) saw week-to-week growth among Total Viewers 2+ (+6% to 1.8 million), Adults 18-49 (+7% to 775,000) and young Adults 18-34 (+15% to 345,000).

Broadcast Prime Network Rankers
Week of November 16, 2015 to November 22, 2015

graph weekly ratings--11.24.15

Source: The Nielsen Company. NPM (11/16/2015-11/22/2015), November 2015 Sweep-to-date (10/29/15-11/22/15), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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