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UniMás Beat Telemundo on Sunday Night Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

Nov 10, 2015

Airing Head-to-Head on Saturday Night, UniMás’ Cine Cantinflas Film Out-Delivered the Premiere of Telemundo’s New Variety Series “Qué Noche” Among Adults 18-49 and Young Adults 18-34

UniMás Broadcast Prime Highlights – Week of November 2, 2015 to November 8, 2015

  • UniMás beat Telemundo as the No. 2 Spanish-language network on Sunday night among Total Viewers 2+ (+16%), Adults 18-49 (+8%) and young Adults 18-34 (+8%).
    • This marked the second consecutive Sunday that UniMás delivered more Total Viewers 2+ than Telemundo.
  • Airing head-to-head on Saturday night, UniMás’ Cine Cantinflas “El Bolero de Raquel” out-delivered the premiere of Telemundo’s variety series “Qué Noche” among Adults 18-49 (+8%) and young Adults 18-34 (+50%).
  • Compared to the prior week, UniMás reported growth among Total Viewers 2+ (+15%), Adults 18-49 (+9%) and young Adults 18-34 (+4%) viewers.
  • Versus the same week a year ago (11/03/14 – 11/09/14), UniMás reported growth among Total Viewers 2+.
  • UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoMax among Total Viewers 2+ (+20%), Adults 18-49 (+30%) and young Adults 18-34 (+32%).

Source: The Nielsen Company, NPM (11/02/2015-11/08/2015), Prior Week (10/26/2015-11/01/2015), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Broadcast Prime Network Rankers – Week of November 2, 2015 to November 8, 2015

chart 11.02.15

Source: The Nielsen Company. NPM (11/02/2015-11/08/2015),  Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.

Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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