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UniMás Beat Telemundo for the Entire Weekend Among Total Viewers 2+ and Adults 18-49

Nov 3, 2015

UniMás Broadcast Prime Highlights – Week of October 26, 2015 to November 1, 2015

-UniMás beat Telemundo as the No. 2 Spanish-language network for the entire weekend among Total Viewers 2+ (+11%) and Adults 18-49 (+8%).

  • UniMás ranked as the No.2 Spanish-language network on Saturday night, out-delivering Telemundo for the second consecutive week among Total Viewers 2+ (+24%), Adults 18-49 (+32%) and young Adults 18-34 (+19%).
    • UniMás kicked off the night with a Cine Cantinflas movie, “Por Mis Pistolas,” and attracted 987,000 Total Viewers 2+, 455,000 Adults 18-49 and 196,000 Adults 18-34.
    • Following at 9:30 p.m., the movie presentation “Curandero” averaged 489,000 Total Viewers 2+, 230,000 Adults 18-49 and 94,000 young Adults 18-34.
    • UniMás’ Cine Cantinflas film out-delivered Telemundo’s entire prime line-up, including Cine Millonario “The Darkest Hour” and “The Purge,” among Total Viewers 2+, Adults 18-49 and young Adults 18-34.
  • On Sunday night, UniMás maintained its position as the No. 2 Spanish-language network, delivering more Total Viewers 2+ than Telemundo (+2%).

-Compared to the prior week, UniMás grew its young Adults 18-34 audience by 3%.

-UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoMax among Total Viewers 2+ (+18%), Adults 18-49 (+41%) and young Adults 18-34 (+49%).

Source: The Nielsen Company, NPM (10/26/2015-11/01/2015), Prior Week (10/19/2015-10/25/2015), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

 Broadcast Prime Network Rankers – Week of October 26, 2015 to November 1, 2015

chart 10.26.15

Source: The Nielsen Company. NPM (10/26/2015-11/01/2015),  Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.

Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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