Univision Local Stations are No. 2 in the Time Period Among Total Viewers, Adults 18-49 and Adults 18-34 in Los Angeles, Miami and Houston
La Banda Outperformed NBC’s NFL Football with More Tweets per Unique, Ranking as the No. 1 Most Socially Engaged Audience for a Broadcast Primetime Program and Network
Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today announced that 4.2 million Total Viewers 2+ tuned in to all or part of the two-hour broadcast premiere of “La Banda,” the music-based reality competition show developed by UCI, Simon Cowell’s SYCO Entertainment and Haim Saban’s Saban Brands and co-produced with FremantleMedia Latin America. “La Banda” aired on Sunday, September 13th from 8 p.m. ET to 10 p.m. ET on the Univision Network and averaged 2.6 million Total Viewers 2+, 1.2 million Adults 18-49 and 522,000 young Adults 18-34.
On a competitive night, last night’s premiere airing of “La Banda,” positioned Univision as the No. 4 broadcast network, outperforming FOX, in the time period among Total Viewers 2+, Adults 18-49 and young Adults 18-34. The telecast consistently increased its audience every half hour during its entire two-hour broadcast with strong double-digit audience growth in the last half hour compared to the first half hour among Total Viewers 2+ (+28%), Adults 18-49 (+32%) and young Adults 18-34 (+47%).
Source: Nielsen, NPM, Sunday (09/13/2015) 7:00pm-11:00pm. Univision’s primetime line-up consisting of “Aqui y Ahora,” premiere of “La Banda” and “Sal y Pimienta” based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (short term and long term visitors included). Live+SD.
Locally, “La Banda” made Univision the No. 2 broadcast station in the 8 p.m.–10 p.m. time period, outperforming ABC, CBS and FOX among:
- Total Viewers 2+ in Los Angeles, New York, Miami and Houston
- Adults 18-49 in Los Angeles, Miami and Houston
- Young Adults 18-34 in Los Angeles, New York, Miami, Houston, Phoenix and Sacramento
During the 2-hour broadcast of “La Banda”, Univision stations had higher viewership than ABC, CBS and FOX stations combined in the following markets:
- In Los Angeles and Miami among young Adults 18-34
- In Miami among Total Viewers 2+ and Adults 18-49
Source: The Nielsen Company, NSI (9/13/15), “La Banda” aired Sunday 8:00 p.m.-10:00 p.m. ET/PT, 7:00 p.m.-9:00 p.m. CT. Live+SD. Ranking based on average impressions.
SOCIAL MEDIA HIGHLIGHTS
Univision’s “La Banda” delivered the No. 1 most socially engaged audience for a broadcast primetime program and network, garnering more Tweets per unique than NBC’s NFL Football, ABC’s Miss America and CBS’ Big Brother.
Source: Nielsen, 9/13/15
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